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Create a Performance Report (Applying Recommended Settings)

An easy way to create reports is to use the "Recommended Settings."
A setting view with major items already selected will be displayed. Saves you the trouble of creating reports.

 Creating Performance Reports (Applying Recommended Settings)

Steps

  1. Click "Search Ads" tab of the Campaign Management Tool.
  2. Click the "▼" of  "Report" tab and click the "Performance Report" of the drop down menu. Or click the "Report" tab.
  3. Click "Create New Report" under "Created Search Ads Reports" or "Created Interest Match Reports."
  4. Click "Select Recommended Settings."
  5. Select a report to create from the recommended reports.
    • Account Report :Daily/Past 30 Days
      The daily report displays the account performance data of the past 30 days.
    • Account Report :Daily/This Month, excluding Today
      The daily report displays the account performance data of this month, up to the previous date.
    • Account Report :Daily/Last Month
      The daily report displays the account performance data of the past 1 month.
    • Campaign Report :Daily/Past 30 Days
      The daily report displays the campaign performance data of the past 30 days.
    • Campaign Report :This Month, excluding Today
      The daily report displays the campaign performance data of this month, up to the previous date.
    • Ad Group Report :Daily/Past 30 Days
      The daily report displays the ad group performance data of the past 30 days.
    • Ad Report :Last Week, Mon-Sun
      The report displays the ad performance data of last week, mon-sun.
    • Keyword Report :Last Week, Mon-Sun
      The report displays the keyword performance data of last week, mon-sun.
    • Search Query Report :Last Week, Mon-Sun
      The report displays the search query performance data of last week, Mon-Sun.
    • Landing Page URL Report :Last Week, Mon-Sun
      The report displays the landing page URL performance data of the last week, Mon-Sun.
    • Geographic Performance Report :Last Week, Mon-Sun
      The report displays the geographic performance data of last week, Mon-Sun.
  6. Click "Apply."
    Tips
    You can edit the reporting period after clicking "Apply."
  7. Click "Create" at the bottom of the page.
    Note
    • When creating daily performance reports, they will be sorted by cost. To check reports by date, download the reports and change to a "by date" format.
    • See the "Creating Performance Reports" help topic for an explanation of how to configure a report for yourself.
      Create Performance Report

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