Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

What is performance report

You can monitor the status of your campaigns, ad groups, ads, keywords (for Search Ads), etc. in the performance report. You can customize the levels, items, duration, etc. to view and analyze the performance. The performance report has more data that aren’t available on the campaign list.

Search Ads

Select a report type and create a report.
Learn more about report types on Performance reports.

“Recommended Settings” is available to create a predefined report.

Display Ads (Auction)
You can customize your columns in the report using the drag-and-drop action for Display Ads (Auction).
You can quickly create a reporting template using the predefined report that provides a suitable item list for each report, such as "Basic report" and "Ad delivery URL report."
Learn more about the predefined report on the "Use predefined report" section of the help page "Create performance report and template."

In performance reports, you can also view the performance for each targeting setting, in addition to the actual values for each campaign and ad.
See the following pages for more details on how to check the performance of each targeting setting:

View the performance values of site retargeting
Check the performance values of search keyword targeting
Check the performance values of placement targeting
Check actual performance of content keyword targeting

  • You must have “Admin,” “Edit,“ or “Read-only“ access to create performance reports. Learn more about Manage account access.
  • Up to 30 templates per account.
  • Once you save the report settings as a template, the system will regularly create reports using the same settings. You will receive an email when the report is ready.


See available actions in the performance report in the following section:

Search Ads
Create a performance report
Create a performance report (applying recommended settings)
Create templates 
Display, delete and download performance report you created
Edit templates
Delete report templates

Display Ads (Auction)
Create performance report and template
Edit/remove template and reports 

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