Yahoo! Ads

Yahoo! Ads Help

Bidding and Bid setting on Ad Groups

Bid setting (auto or manual) on campaign level will be applied to ad groups.
For details on bidding settings, see the following help page.
Bidding setting on Campaigns

The bid amount set for ad group will be applied to keywords in the ad group.

How to confirm Bidding applied for the ad group
Edit the Bidding on multiple Ad Groups from Ad Group List in bulk

How to confirm Bidding applied for the ad group
You can confirm the bidding on the ‘Bidding’ column on the 'Ad Group List'.
On the ‘Bid’ list, ‘Auto’ or a bid amount set for the ad group is displayed. When selecting ‘individual CPC (enhanced CPC)’, the bid amount set for ad group will be displayed as a reference.

Sample :

(1) The case when ‘Individual CPC (enhanced CPC)’ has been selected for the keyword.
(2) The case when ‘Auto bidding : Maximize Clicks’ has been selected for the keyword.

Tips
  • 'Biding' column does not display as default. You need to edit from 'Items Displayed' with the [View] button.

 You can individually set bid for ad groups with following steps. 

Edit the Bidding on multiple Ad Groups from Ad Group List in bulk
To edit the bid for multiple ad groups, click [Edit] button on the ad group list.

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Select the Campaign on the 'Navigation' on the left Navigation Panel.
  4. Click the [Ad Group] tab in the 'Select Items Displayed' in the center.
  5. Enable the checkbox of the Ad Group to edit.
  6. Click the [Edit] button on the top of the Ad Group List page, then click the "Edit Selected Ad Groups".
  7. On the "Edit Selected Ad Groups" page, edit the amount in the "Ad Group Bid" column.
  8. Click the [Change] button on the top of Ad Group List page to complete editing.
Tips
  • You can click the 'arrow' icon besides the Bid entry field to copy the Bid amount to all Ad Groups you selected.
  • The Ad Group Bid which is seen as 'Auto' is not editable.

Refer to the following help topics to know how to change the bidding for campaign or bid for keyword.
Bidding setting on Campaigns
Bidding and Bid setting on Keywords

Note
When you edit the Ad Group Bid or Keyword bid on the Campaign which have been set with Auto Bidding, the Ad Group Bid or the Keyword bid will be applied temporary.