Edit Ad Group Settings
Following steps allow you to edit the setting information.
Edit the settings of Ad Group
(Search Ads only) About Target CPA and Target ROAS
For the campaign methods "Target CPA" and "Target ROAS", it becomes available to set individual target values for the ad groups.
- When the target value column is blank, the target set on the campaign’s bidding will be applied.
- For ad groups, you can only set target values of the same type as the bidding method of the campaign.
- Example
- If the campaign bidding method is "Target CPA", the "Target CPA" can be set individually for the ad group.
- Note
- When choosing “Target ROAS” as a bidding method, setting the target value for ad group is only available on “standard bidding.”
- Tips
- Learn more about bidding details on the following help page.
- Auto Bidding Type “Target CPA”
Auto Bidding type "Target ROAS"