Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Search Ads' Campaign Management Tool

You can manage campaigns, ad groups, ads, and keywords in the "Campaigns."_
You can take actions such as adding ads, bidding keywords, checking performance data.

View "Campaigns"

  1. From the top bar, click "Search Ads."
  2. Click "Campaigns."

"Campaigns" has the following sections.


(1) Navigation
Select an account, campaigns, or ad groups in the account._A list of the settings and performance data for the selected level (account, campaign, ad group) appears on the right side of the screen.
When you click [+] before the campaign name, ad group names in the campaign appear.

(2) The settings for selected level (account, campaign, ad group) in (1) Navigation appears.
When you click "Account (or Campaign or Ad Group) Settings," you can check the details and change settings.
Items such as display settings (On/Off), account balance, campaign budget, etc. for each level are shown, and these items vary depending on which level you are selecting.

Learn more on the following pages:
Change Account Settings
Edit Campaign Settings
Edit Ad Group Settings

(3) Select Items
You can switch the content displayed as a list in (8) by [Keyword | Ad | Ad Group | Campaign].
Keywords, ads, ad groups, and campaigns in the selected level in (1) Navigation appear.
When the account is selected in (1) Navigation, all sub-tabs appear. When the campaign is selected, [Keyword | Ad | Ad Group] sub-tabs appear, and when an ad group is selected, [Keyword | Ad] sub-tabs appear.

(4) Ad Display Option
You can add more information to your ads (title, description, display URL, landing page URL). Available in campaign and ad group levels.
Learn more on_What is Ad Display Option.

(5) Display Schedule
Select the target period for "Summary," "Graph," or "List."

(6) Performance data on the_graph
You can select metrics from the drop-down menu and visually check data by clicks, impressions, total cost, graphs of the specified period, etc. Data appears is for selected level in (1) Navigation.
Learn more on_How to Browse Graphs.

(7) Buttons in the list
You can change the settings, switch the settings, add/delete items, download data, etc._shown in the list in (8) with these buttons.

(8) Campaigns, ad groups, keywords, the display status (On/Off) and settings for ads, and performance data appear in a list.
By clicking the campaign name or ad group name, you can go to the list screen for the corresponding campaign or ad group. Except for performance data such as display settings, bids, and match types, you can change the corresponding settings by clicking the text.

  • Removed entities (ads, etc.) don't appear on the list of each element. To check the performance data for removed entities, create a performance report.
  • When "Today" for the "Period" is selected, the values on performance data may change depending on the number of impressions and clicks, etc.
    When you want to refer to the performance excluding the current day, either select 'excluding Today' for the display period or check the performance report.
    Note that values on the performance report before the previous day may change due to the conversion tracking period, the number of invalid clicks, etc.
    Create a Performance Report

(9) Buttons
You can upload (creating campaigns, ad groups, keywords, and ads), check review status, editing campaigns in bulk, or select levels.

(10) Start Page Settings
You can view the Campaigns page when you Search Ads tab by clicking "Set this page as the start page for Search Ads."_
Campaigns, Reports, Tools, and Account Balance can be set as the start page.
*The start page can be set for each Yahoo! JAPAN Business ID.

Switching the Display of the Campaign, Ad Group, Ad and Keyword Lists

The list and setting information displayed on the right side of the campaigns screen can be switched under "Navigation."

  • From "Navigation" in (1), select an account, campaign, or ad group.
To select an ad group, click the link for the corresponding campaign name or click [+]_before, and the ad group names for that campaign appears.
  • Select the list you would like to check from the [Keyword | Ad | Ad Group | Campaign] sub-tabs in (2) "Select Items."

*The sub-tabs appear to vary depending on the level selected in "Navigation."

*Screen images are for illustration purposes only.