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Request of restriction on the trademark use by the trademark owner

Note
The request form is available only in Japanese.

Search Ads accepts the request of restricting the trademark use to protect the brand. We only accept requests of the trademark owners or their authorized agents. We will investigate the use of the trademark by a third party with the information provided. If we consider it is inappropriate, the trademark will be restricted.

Note
  • With this procedure, Yahoo! JAPAN is not to judge the infringement of the trademark rights, nor mediate/support the process of the copyright of trademarks between the trademark owner and corresponding advertiser._In addition, this request does not promise the restriction of the trademark use. When we confirm not to restrict the trademark use, the reason will not be disclosed.
  • Carefully consider your legal risk with a specialist when requesting the restriction. We will bear no responsibility if any trouble occurs by restricting the trademark use by a third party with this request. Be sure to make a request with thorough consideration under your own responsibility.
  • The restricted use may be removed under continuous monitoring and general judgement on restriction status. When we remove the restriction, the reason will not be disclosed.
Tips
Learn more details on “Yahoo! JAPAN - Regarding Registered Trademarks” on Guidelines.

Request of restricting the trademark use

Following topics describe the notes and steps for the trademark owners to restrict the trademark use.

Scope of restriction
Requester
Acceptable trademarks
Request types
Before you request
Descriptions of request form "商標権者による商標の使用制限 (request of restriction by trademark owner)”

Scope of restriction

Ad text of Search Ads
*Keywords are not subject to this restriction. This does not restrict the ad delivery when the trademark is used as a search term.

Note
In the case of the ad creatives by using keyword insertion feature, the inserted keyword is subject to this restriction. Therefore, the keyword may be “removed” as the result of editorial review.

Requester

We only accept requests of the trademark owners or their authorized agents.

Acceptable trademarks

Both of following conditions are required to make a request.

  1. Trademark registered in Japan Patent Office, and the registration is maintained.

    • Request the term that exactly matches with registered trademark.
      Example
      When the trademark is "ABC," other expressions such as "エービーシー" in Japanese kana can't be submitted.
    • When you need to restrict the trademark in Japanese kana along with alphabets, submit a request for each expressions.
      Example
      When you submit "ABC" to be restricted, "エービーシー" won't be restricted. "エービーシー" needs restriction request as well.
  2. Valid trademark in Japan
    You can submit domestic or international trademark that is valid in Japan.

Request types

There are two restriction types.
(1) Restrict the trademark use to a specific advertiser
(2) Restrict the trademark use by all advertisers except own company and specific advertisers

Before you request

Prepare following files and information before submitting a request.

  1. Business card of the requester
    • Business card needs to be in electronic format.
    • Available file formats: jpg, pdf, bmp, png.
      Scanned data or a photo is also acceptable. When attaching a photo, make sure all letters are clear enough to be read.
    • When making a request as an agent, attach a business card of the agent.
  2. Certificate of trademark registration or trademark registry
    • Prepare certificate of trademark registration or trademark registry issued by Japan Patent Office in electronic format. Other documents are not acceptable.
      For your information, certificate of trademark registration can be reissued. Learn more on Japan Patent Office’s website.
    • Available file formats: jpg, pdf, bmp, png
      Scanned data or a photo is also acceptable. When attaching a photo, make sure all letters are clear enough to be read.
    • When requesting multiple trademark restrictions with a single request, prepare the certificate of trademark registration or a copy of trademark registry only for the first trademark to enter in the form.
  3. Advertisers’ information to restrict or permit the trademark use
    • Refer to "Request types" and make sure which advertiser you are restricting or permitting the trademark use. To specify the "specific advertiser," prepare following information.
      - 広告主名 (advertiser’s name): Find the name of advertiser, manager, etc. on the landing page to restrict or permit the trademark use.
      - 表示URLのドメイン部分 (domain of the Display URL): Find the domain of the Display URL on Search Ads of the advertiser to restrict or permit the trademark use.
      When the domain of Display URL contains sub domain, backward match is used.

Descriptions of request form "商標権者による商標の使用制限"

Note
The request form is available only in Japanese.

To make a request, access the following form and enter required fields.
商標権者による商標の使用制限の申請フォーム (request of restriction by trademark owner)


1. 申請者情報 (Requester information)


Description:
Enter the requester information. When making a request as an agent, enter information of the agent. Information entered is checked with a business card attached.
*For 会社名 (company name), enter 個人 (one-man) except for corporations.

2. 商標権者の情報 (Information of the trademark owner)


Description:
When the requester is the trademark owner, this is not needed.

3. 使用を制限する商標 (Trademark to permit the use)


Description:
Enter the trademark and registration number of the trademark to restrict the use.
* When you have multiple trademarks, make sure the registration number matches with the trademark to submit.
* When a same term is registered in multiple classifications, submit one registration number.
* To submit multiple trademarks, click 項目を追加する (add item) link. You can enter up to 5 trademarks.

4. 使用制限の対象とする広告主 (advertisers to restrict the trademark use)


Description:
Select the request type and enter information of the advertiser as needed. Learn more on Request types.

  • Request type 1: restrict the trademark use by a specific advertiser
    Select “特定の広告主に対して商標の使用を制限する(restrict the use of trademark to specific advertisers)” and enter information of the advertiser to restrict the trademark use.
  • Request type 2: permit the trademark use to the specific advertisers including your company and restrict all other advertisers
    Select すべての広告主に対して商標の使用を制限する (restrict the use of trademark to all advertisers) and enter information of advertisers to permit the trademark use.
    *To enter multiple advertisers, click 項目を追加する (add item) link. You can enter up to 30 advertises.

Select “特定の広告主に対して商標の使用を制限する(restrict the use of trademark to specific advertisers)” and enter information of the advertiser to restrict the trademark use.

Note
  • To use the trademark in your company (trademark owner)'s ads, enter your information. If your request is accepted with no advertiser's information, all advertisers including you will be restricted to use the trademark.
  • Before submitting the restriction request, consider impacts to the ad delivery.
    Example cases:
      - Ads by reseller of your products
      - Recruitment advertising if the trademark is company name, etc.
      - App ads
      When not restricting app ads, submit "play.google.com" or "itunes.apple.com" as URL to permit the trademark use.

5. 対象サービス (Product)


Description:
This service is available only for Search Ads.

6. 書類添付 (Attach documents)


Description:
Attach prepared “business card” and “certificate of trademark registration or trademark registry.”
File format is listed in “Before you request.”

7. 同意欄 (agreements)

Description:
Confirm the agreements and enable the checkboxes.
* Following translation is for your reference only.

  • First agreement
    I accept that email address entered on this form may be disclosed with Yahoo! JAPAN's decision to the advertisers who had made an inquiry.
  • Second agreement
    I pledge that the contents entered on this form is true, and I am the owner of the trademark or an approved deputy of the trademark owner.
  • Third agreement
    I accept that Yahoo Japan Corporation may remove the restriction already processed by the continuously monitoring of the restriction status and comprehensive judgment.
  • Fourth agreement
    I am aware that if the owner of the trademark is not included in permitted advertiser, the owner is targeted to restrict the trademark use.
  • Privacy policy
    Information entered is handled by Yahoo Japan Corporation according to our privacy policy. Yahoo Japan Corporation uses your information only on purposes listed in the privacy policy.
    *Sorry, the privacy policy is available only in Japanese.

Refer to Request of permission by trademark owner in following cases:

  • Permitting the trademark use for specific advertisers by their requests after restricting the trademark.
  • Permitting the trademark use by removing the trademark restriction request.