Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Create Campaign (for Standard)

The steps to create a new campaign on the Campaign Management Tool.
*You can skip <Option> steps.



    1. Click the ”Search Ads" tab of the Campaign Management Tool.
    2. Click the "Campaigns" tab.
    3. Click "Create New" on the left navigation panel, then select "Create Campaign."
    4. Check the account name to create a campaign is correct.
      If you have more than one account, make sure that your are creating a campaign in the account you want.
      check account name

      If the appropriate account name is not displayed, re-select the account by clicking the "Campaigns" tab, then "Select Account" on the left Navigation Panel and select the appropriate account.
      account list

    5. <Option> "Use Existing Settings"
      You can apply the same settings with existing campaign (budget, how to deliver ads) or recommended settings for your new campaign.
      Click "Reflect settings of an existing Campaign (Option)" > "Select from Templates" or "Select from Existing Campaigns" and then select the template or campaign.

      When you create a new campaign with "Reflect settings of an existing Campaign (Option)," max 100 negative keywords can be copied in chronological order. If you like to add more than 101 negative keywords in the campaign, add them after creating the campaign.
    6. Click "Standard Campaign" for Campaign Type.
    7. Enter campaign name.
      A unique name that describes your service name or product category is recommended.
      Choose any name that's easy for you to manage. This does not show on the ads.
    8. "Schedule"
      Default settings are "from Today" for the start date and "No End Date" for the end date.

      *Past date is not allowed for Start and End date.
      *When you select “from Today” to save campaign, “Start Date” is not editable.

      When changing the dates:
      -Click "Option setting (Schedule)".
      -Select the radio button next to the date entry field and enter the dates or click the calendar icon.
      Do not change the display setting in order to start delivering the ads on the scheduled date. If you set the display setting "Off" before the date set, it will not start automatically.
    9. Enter "Campaign Daily Budget."
      The daily budget must be more than 100 JPY (in 100 JPY unit). The system controls ad delivery based on this budget.
    10. Select "Bidding."

      Select a bidding from the "Bidding" pull-down menu.

      For details on bidding settings see the following help page.
      Bidding setting on Campaigns
      For "Manual bidding: individual CPC"
      Enable the checkbox of "Enhanced CPC" to activate it.

      For "Auto Bidding"
      Select "Bidding type."

      To set different values for each campaign, select "Standard bidding," and to use fixed value, select "Portfolio bidding" when auto bidding is selected.
      With Standard bidding
      When you select following Auto bidding types with Standard bidding, enter value for each item.
      - Maximize clicks : Bid limit
      - Maximize conversions : optional : Target CPA (optional)
       *When setting the "Target CPA", you need to specify the target value at the entry field.
      - Absolute top placement: placement, target impression share, bid limit
      - Maximize conversion value : optional : Target ROAS (required)
      When selecting "standard bidding", "Target CPA" and "Target ROAS" are optional settings and cannot be set individually.

      With Portfolio bidding
      When you select any Auto bidding type with Portfolio bidding, select a name from "Apply existing Auto bidding name."
      • See the following page for steps to create Portfolio Bidding for Auto Bidding in advance.
        Create Auto Bidding setting
      • You can also create a new Portfolio Bidding for Auto Bidding by selecting "Create Portfolio bidding."
      • If you edit the ad group bid or the keyword bid while you set "Auto Bidding" at the campaign level, the ad group bid or the keyword bid will be applied temporarily.
      • When you have set and applied Auto Bidding setting, even if you select the option "Rotate Evenly" on Ad Rotation feature, "Optimize" will be applied for your ad delivery.
      • When you have set and applied Auto Bidding setting, the Bid Adjustment will not be available in some conditions.
        See more detail on the following help page.
        Bid Adjustment
    11. You can select "Devices" for displaying your ads, and set value of Bid Adjustment.

      If you have no preference, you can leave it as the default setting.
      Learn more about "Device Targeting."

    12. You can select "Geographic Location" for displaying your ads, and set value of Bid Adjustment.
      If you have no preference, you can leave it as the default setting.
      Learn more about "Geographic Targeting."
    13. You can select "Day of Week / Hours" to display your ads, and set value of Bid Adjustment.
      If you have no preference, you can leave it as the default setting.
      Learn more about "Day of Week / Hours Targeting."
    14. <Option>"Ad Distribution"
      The following two types of ad distribution are available. "All Ad Distribution" is set as default. When changing the setting, click [Option setting (Ad Distribution)] and select a method.
      • All Ad Distribution :
        Ads will be displayed on the destination site from search result pages and from recommended keyword results.
      • Search only:
        Ads will only be displayed on search result pages.
    15. <Option>"Negative Keywords"

      When negative keywords are set, the ads will not be delivered when searched with these keywords.
      To set negative keywords for your campaign, click the "Option setting (Negative Keywords)" > Enter negative keyword(s) in the entry column >
      click the "Add" button.

      *Enter one negative keyword per line.
      *You can also set match types when setting the negative keywords. Refer to the link below for more information about negative keywords:
      Negative Keywords
      Creating a Negative Keyword List to summarize multiple Negative Keywords is available to be shared with multiple campaigns.
      Learn about details on the following help page. Note that Negative Keyword List can be setup to campaign after creating campaign.
      Negative Keyword List
    16. <Option> "URL Option"
      Enter this when you want to set Tracking URL or Custom Parameter for Campaign.
      You can learn more about Tracking information on the following page.
      Tracking Information (Tracking URL and Custom Parameter)
    17. Click the [Save and Create Ad Group] button to save your created campaign. It completes the creating campaign process.
      The next step is to create ad group.
      Create Ad Groups
    Create and edit setting of ‘Ad Rotation’ on campaign level has sunset on January 24, 2018. The "Ad Rotation" setting feature became available on ad group level.

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