What is "Portfolio bidding"
Portfolio bidding is a bidding type you create in each account and can be set to multiple campaigns. You can create it in "Portfolio bidding tool."
By setting 'Portfolio bidding' in advance, you can easily apply auto bidding to multiple accounts.
When you use the same settings of the portfolio bidding for multiple campaigns, our system automatically optimize them to reach your overall goals across campaigns.
Example:
When you set the same portfolio bidding to the following campaigns:
	
campaign A
	
campaign B
> It will be optimized to reach the goal across campaign A and B.
For details on bidding settings see the following help page.
Bidding setting on Campaigns
 
Create Portfolio Bidding
Steps
	
Click the "Search Ads" tab of the Campaign Management tools.
	
Click the allow on the "Tools" tab, and select "Portfolio bidding tool" from the pulldown menu. 

Or click the "Tools" tab, and select "Portfolio bidding tool" from the "Tools".
	
On the "Auto Bidding Setting List" page, click the "Create Portfolio bidding" tab. 
	
 Select and click the Auto Bidding type to create.
	
Select and enter various required information and setting in each columns.
	
Click the "Create" button.
Set Portfolio bidding
You can set the created "Portfolio bidding" setting to your campaign to apply the settings to keywords under the campaign.
Check the following help topics for the steps to set.
Bidding setting on Campaigns
Note
The Bid Adjustment rate may be invalid depending on the created Auto Bidding type. More details can be referred on the help topics for each Auto Bidding type. About the Bid Adjustment in detail, see the following help topic
Bid Adjustment
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