Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Autobidding

Autobidding automatically adjusts bids depending on your campaign type and advertising goal.
The keyword bids are optimized based on past performance and future estimates while aiming for the goals set.
*The ad delivery results aren't guaranteed.

Autobidding types

Select the autobidding type depending on your goal. To learn more about each type, click the name of the autobidding type.

GoalAutobidding typeOutline
Get more website trafficMaximize ClicksMaximize clicks within the budget
Get more conversions by using all budgetMaximize ConversionsMaximize conversions by using the maximum campaign budget.
Get more conversions while keeping CPA

Target CPATo maximize conversions with target CPA, it adjust the bid automatically.
*With standard bidding, this can be set as an option of "Maximize conversions" (optional).
Get more conversions (purchase, registration, document request, etc,)Enhanced CPCMaximize conversions by using the manually-set bid. The adjustment is based on the possibility of clicks to lead conversions.
Raise awarenessAbsolute top placementAutomatically adjust bids to show ads at the top of search results pages at the target rate.
Get the most out of your budget and get high-value conversionsMaximize conversion value*Not yet released. Will become available later.
This will automatically adjust your bids to get the most valuable conversions in your campaign.
Achieve target ROAS while considering the different value for each conversionTarget ROASMaximize conversions while keeping the average ROAS
*It can be set as an option of "Maximize conversion value" with standard bidding. (Currently, this option is required. Will become an optional setting later.)

Learning

Autobidding needs a certain time to learn. This learning makes the system effective in aiming the goal set. There are performance fluctuations while learning.
Measure the performance a long time after the learning is over because the accuracy of optimization can keep growing.

The learning period takes place in the following cases in addition to the timing you set a new autobidding.

  • When you change the autobidding or conversion settings
  • When you add new campaigns, ad groups, or keywords

Autobidding signals

Autobidding optimizes bids while considers signals (devices, locations, time, etc.) every time an ad auction takes place. Using real-time signals makes the autobidding more effective.

The signals used for autobidding

  • Device
    Internet user's device (PC, smartphone, tablet)
  • Location
    Internet user's physical location
  • Location intent
    Locations that are included in the search term or internet users seem to be interested.
  • Weekday, time of day
  • Target list
    Optimizes bids based on the target list created by advertisers and considers how recently a user was added to that list.
  • Ad characteristics
    Considers the possibility of reaching conversions by each ad characteristic such as for smartphone apps, etc.
  • Browser
    Internet user's browser
  • OS
    Internet user's OS
  • Search query
    Internet user's texts that are actually used for the search
Tips
Only the autobidding type "Absolute top placement" does not use signals to optimize bids. The bid price will be optimized to display the ad at the absolute top of the search result page at the target ratio of the "number of times the ad could be displayed" based on the displayed position that is determined based on the auction rank.

Apply bid adjustment rate for each targeting setting


When the autobidding is in use, some bid adjustments by targeting settings become unavailable (the targeting setting remains in use.)

_Bid adjustment rate for each device
Geo targeting
bid adjustment rate
Day of week/hour
targeting
bid adjustment rate
Target list bid adjustment rate
Maximize Clicksavailableavailableunavailableavailable
Maximize Conversionsunavailable
*The setting "Decrease by 100%" only works not to deliver ads to the specific device.
unavailableunavailableunavailable
Absolute top placementunavailable
*The setting "Decrease by 100%" only works not to deliver ads to the specific device.
unavailableunavailableunavailable
Target CPAavailable
*Bid adjustment is applied to "Target CPA," not to the 'Bid'.
unavailableunavailableunavailable
Target ROASunavailable
*The setting "Decrease by 100%" only works not to deliver ads to the specific device.
unavailableunavailableunavailable

How to use autobidding

The settings are different between "Standard bidding" and "Portfolio bidding."
Learn more details about_Bidding setting on Campaigns.
To set portfolio bidding, see Create Portfolio bidding in advance.

The ad delivery using autobidding starts after applying the autobidding to your campaigns.

Note
  • The keyword bid may not be available when you apply autobidding to your campaign.
  • Estimated keyword traffic isn't available when you apply autobidding to your campaign.
  • The ad group or keyword bid is temporarily applied instead of autobidding in the following cases:
    -When you edit ad group bid, keyword bid, or settings for the campaign that uses autobidding
    -When you turn off the ad delivery after editing and started ad delivery
  • When automatic bid is set, "Optimize" is applied on ad delivery, even if "Rotate Evenly" is selected on Ad Rotation settings.
  • "Maximize Conversions" is available for "Standard bidding" and not available for "Portfolio bidding."

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