Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

What is page feed

Page feed is the list of URLs of the website you want to target when you deliver Dynamic Ads for Search.

You can manage page feed at the account level. Set page feed to your Dynamic Ads for Search campaigns.

Tips
When specifying a domain for a campaign, page feed is not necessary. Learn more about Specify "Entire domain" for ad delivery.

Structure of page feed
Maximum limit of page feeds
How to check and update page feed
Review for page feed
Associate page feed with your campaign

Structure of page feed

Page feed consists of "domain," "page URL," and "custom label."

  • Domain
    Enter the domain of the page URL. Enter one domain for each page feed.
    Example
    When you add “http://example.com/page1” as a page URL, specify “http://example.com/” as a domain. 
    Note
    The character strings in the "Domain" must match with the domain part of your page URL.
  • Page URL
    The page appears when a user clicks a Dynamic Ads for Search.
    Up to 5,000,000 options per account, including ad display options and rows of data assignment lists for ad customizer are available.
    Note
    • An error occurs when the character string you specified in the "Domain" and the domain of the page URL don't match.
    • You can't add tracking parameters for the page URL. Learn more about Tracking Parameters.
  • Custom label
    A custom label specifies character strings to group page URLs. Select the custom label in the target settings for ad groups. You can narrow down page URLs in your page feed.
    Up to 20 characters including numbers and Japanese letters. Up to 10 custom labels per page URL. To add multiple custom labels, separate them using a semicolon.
    Example
    Page URLCustom label
    http://example.com/1.htmlService;Japan;IT
    http://example.com/2.htmlService;Japan;

    When you set "'IT' equals to the custom label" in the target settings, "http://example.com/1.html" will be one of the landing pages.

Tips
  • To add multiple page feeds, specify the same domain.
  • If the domains and page URLs don't match, create a page feed for each domain.

Maximum limit of page feeds

When using the ad customizer, this maximum limit (60) includes page feeds and data assignment lists.

Tips

A page feed per data assignment list counts as one.

How to check and update page feed

Check the following help topic for how to check and update page feed.
Create Page Feed
Check and update Page Feed

Review for page feed

The page URL added to the page feed will be reviewed. It takes about 3 business days for editorial review. You can check the approval status in "Page Feed" list in the [Tools] tab of the Campaign Management Tool.
Editorial review may take more time than usual (3 business days) when a large number of page URLs are added in an account. You can start delivering page URLs whose crawling has completed as it will be performed for each URL.
Check the following help topic for how to check approval status.
Check editorial status for Page Feed

Associate page feed with your campaign

The created page feed is used by setting it for the campaign of the campaign type "Dynamic search linked advertising campaign." It can be set when creating a campaign or when editing.
When the domain of page feeds matches, up to 60 page feeds can be set for each campaign.
Check the following help topics.
Create Campaign (Dynamic Ads for Search)
Edit Campaign Settings