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What is Targeting Setting

In "Targeting setting", set conditions to narrow down the page (landing page) displayed when a user clicks your ads from the website of the domain set in campaigns of Dynamic Ads for Search and page URLs in page feed.
Targeting Setting is available on campaign (‘exclude’ only) and ad group level.

Tips
  • When delivering Dynamic Ads for Search, you need to set at least one ‘Targeting Setting (Allow)’ on ad group.
  • When the same conditions are specified for campaign and ad group, the campaign settings will be used.
  • When you specify the same Targeting Setting both for ‘Allow’ and ‘Exclude’ in the same ad group, an error will occur.
  • You can specify Japanese URL for Targeting setting.
  • Maximum number for target setting is 10,000 total for campaign and ad group.

Targeting Setting types
Steps for Targeting Setting

Targeting Setting types

Choose Targeting setting from the following.

  1. URL
    Set the Page URL that includes the text string you specified as a landing page.
    Example
    When the following Page URLs are registered in the Page Feed
    Page URL
    https://example123.com/
    https://abc.example.com/example123/
    https://xyz.example.com/abc/
    =>When the "URL includes 'example123.com'" is set in the Targeting Setting, "https://example123.com/" will be set as a landing page URL.
    =>When the "URL includes 'example123'" is set in the Targeting Setting,"https://example123.com/" and "http://abc.example.com/example123/" will be set will be set as a landing page URL.
    =>When the "URL includes 'abc'" is set in the Targeting Setting, "https://abc.example.com/example123/" and "http://xyz.example.com/abc/" will be set will be set as a landing page URL.
  2. Title of Page URL
    The Page URL including a specified text string between <title> and <title> of the website is set as a landing page.
  3. Content of Page URL
    The Page URL with a specific text string that is regarded as a part of the website content is set as a landing page.
  4. Custom Label
    The landing page is limited to the Page URL with a custom label which includes the same string as the one specified in Targeting Setting conditions. It can be used when the custom label is registered in the page feed set for the campaign.
    Example
    When the following Page URLs and Custom Labels are registered in the Page Feed.
    Page URL Custom Label Note
    https://example.com/1.html Service;Japan;IT 'Service', 'Japan' and 'IT' are added as Custom Label
    https://example.com/2.html Service;Japan; 'Service' and 'Japan' are added as Custom Label
    *To enter multiple custom labels on page feed, use a semicolon to separate them.
    When you set 'the same custom label as IT’ on Targeting Setting in the case above, 'http://example.com/1.html' is set as a landing page URL.
  5. All web pages
    All webpages under the domain set in the campaign and all page URLs in the page feed set can be a candidate of landing page.
Tips

For Targeting Setting (Exclude), you can choose your conditions from (1) to (4) above.

Steps for Targeting Setting

For steps about Targeting Setting (create, check, edit, delete), see the pages below.
Add Targeting Setting
Check Targeting Setting
Change Bid on Targeting Setting
Delete Targeting Setting