Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Why Dynamic Ads for Search not appear?

If your Dynamic Ads for Search do not appear, consider the following reasons. Check if any of the following reasons may be applicable.

Tips


It is less than three business days since the editorial review has completed
The Targeting Setting has not been made or the Targeting Setting has faulty information
The settings of Page Feed and Targeting Setting are not matched
The editorial review of the Page URL you have registered in the Page Feed has not completed
Your account ‘Display Settings’ is Off
Your account balance is zero
You did not select Dynamic Ads for Search in ‘Campaign Type’
With the reason of Campaign Daily Budget
Your ‘Ad Quality’ and bid is low
You are using a Site Retargeting with a Target list of less than 1,000 reaches set for the campaign or ad group

It is less than two weeks since the editorial review has completed

Dynamic Ads for Search can get information by crawling page URLs you specified by domain or in the page feed, then display your ads. It may take a few days or up to two weeks for ad delivery after editorial review. If your ad hasn't been served for more than 3 days, please review the other items on this page.
Create Dynamic Ads for Search

The Targeting Setting has not been made or the Targeting Setting has faulty information

When creating an ad group for Dynamic Ads for Search, you need to set ‘Targeting setting’. Make sure that the targeting setting you made is valid.
Dynamic Ads for Search will not be delivered on following cases:

  • The case when settings are same on 'Target Setting (Allow)' on ad group level and 'Targeting Setting (Exclude)' on campaign level.
  • Multiple custom labels were entered on a single entry field of 'Targeting Setting'.
Tips
To specify custom label, enter the label on ‘Targeting Setting’ field one by one.

For how to check targeting setting, see the page below.
Check Targeting Setting

The setting of web page under domain and the setting of web page in Page Feed do not match to Targeting Setting

If the URL corresponding to the targeting conditions set in the ad group is not registered under the domain set in the campaign or in the page feed, the ad will not be delivered.
Please make sure the campaign settings. Check the statuses page feed by referring 'Check and update Page Feed.'
Also check the target settings and change the settings if the website URLs to target are too few or the percentage of target (exclude) is too many.

Tips

You can check the ratio of pages under the domain that becomes deliverable with Targeting setting from 'Coverage' in Targeting settings.

For steps see the pages below.
Check Targeting Setting

The editorial review of the Page URL you have set to the campaign has not completed

If the editorial review of web pages set to the campaign and web pages with page URLs in page feed has not completed, your Dynamic Ads for Search will not be displayed. Please check the editorial status.
For steps how to check your page feed editorial status, see the page below.
Check editorial status for Page Feed

Your account ‘Display Settings’ is Off

You need to set ‘Display Settings’ for each item. If the settings is turned off, your ad will not be shown. After turning the settings on, make sure that your ad is shown.

See the following help pages to learn about how to edit Display Settings.
Change the Campaign Display Settings On or Off
Change the Ad Group Display Settings On or Off
Change Ad Display Settings On or Off

Tips

If the reason for ad suspension is due to the settings (Off), the settings made in the upper layer will appear in the display status. For example, when the display settings of both the campaign and ad group are off, the display status for each layer will be ‘Paused (Campaign Offline)’. If your account display settings is turned off, an alert will appear on the top of the page.

Account balance is zero

If there is no money in your account, the ad will not be shown. See the page below, check your account balance and make a necessary payment.
Payment method and procedure (domestic wire transfer/credit card)

You did not select Dynamic Ads for Search in ‘Campaign Type’

To deliver Dynamic Ads for Search, you need to set a campaign for Dynamic Ads for Search (campaign type ‘Dynamic Ads for Search’). Check ‘Campaign Type’ for the campaign you have created. You can check the campaign type from the campaign list in the [Campaigns] tab.

If the campaign type you created was not ‘Dynamic Ads for Search’ , create a new campaign.
For steps about how to create a campaign type and Dynamic Ads for Search, see the pages below.
Campaign Type
Create Campaign (Dynamic Ads for Search)

With the reason of Campaign Daily Budget

In Search Ads, the system will automatically display ads or not so that a click charge will reach the campaign daily budget. Therefore, if the bid for ad group or targeting setting under the campaign is too high for the campaign daily budget, ads will be hidden for a longer time. To reduce the time when the ad is hidden, consider the following.

  • Review the bid for ad group and targeting setting registered in the campaign
  • Increase your campaign daily budget

For details of edit settings from a campaign list, see the page below.
Edit Settings from Campaign List

Your ‘Ad Quality’ and bid is low

If your ad position is low, the ad may not be displayed.
Your ad position is determined based on auction rank. As auction rank is determined based on the bid and ‘Ad Quality’ set for the ad group and targeting setting, you may be able to raise your ad position by reviewing the bid or ‘Ad Quality’. For more details, see pages below.
Ad Position
Ad Quality

You are using a Site Retargeting with a Target list of less than 1,000 reaches set for the campaign or ad group

To display Dynamic Ads for Search using a Site Retargeting, you need to have at least 1,000 reaches to the target list. If you have set a target list with less than 1,000 reaches, Dynamic Ads for Search will not be shown.
From the Target List, check the number of reaches to the target list you set.
*Even if you have over 1,000 reaches, your ad may not be displayed depending on the system.
For details of a Site Retargeting, see pages below.
Site Retargeting
Manage Target Lists

Tips
If your campaign is set to "Entire domain" or "Entire domain and page feed" and there is nothing to be fixed on other settings, your ads may not be delivered since your webpage contains language that may violate our advertising guidelines.
In this case, change the setting as “Page Feed” for the campaign and try again.