Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Search query report (Dynamic Ads for Search)

The search query report (Dynamic Ads for Search) shows which search terms (keywords) triggered your ads in Dynamic Ads for Search. You can check auto-generated titles and landing page URLs.

  • Search query reports show only the terms that many users searched for. For this reason, there may be differences from the actual values ​​on the list and other reports.
  • After February 1, 2022, you won't be able to download reports before August 31, 2020. If you need the data before August 31, 2020, download and save it before January 31, 2022.
Use the search query report to check which search query (search term) triggered your ads for PCs, smartphones, tablets, and mobile app download. See the following page for more details:
Search query report

Create a search query report (Dynamic Ads for Search)

You can find a search query report (Dynamic Ads for Display) in the report type when you create a performance report.
Learn how to create a performance report on the following help page:
Create a performance report

Items on a search query report (Dynamic Ads for Search)

You can find the following items on the search query report for Dynamic Ads for Search.

  • Search Query: Terms that users used to search for information or products (search term).
  • Impressions: The total number of impressions.
  • Clicks: The total number of clicks of the ads.
  • Cost: The cost of ads.
  • Avg. CPC: the average cost per click.
To add more metrics, such as the number of conversions, domain, and the landing page URL, click "Open Items" and select from "Optional."
Learn more
*Domains are only available in the previous type reports.