Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Search Query Report (Dynamic Ads for Search)

The Search Query Report (Dynamic Ads for Search)allows you to check which user's 'Search Query' (search term) was matched against your keyword to display your ads. You can also check auto generated titles and landing Page URLs.

Tips
Use the Search Query Report to check which user's 'Search Query' (search term) was matched against your keyword to display your Ad for PCs, Smartphones,Tablets and Mobile App Download. See the following page for more details.
Search Query Report

How to create Search Query Report (Dynamic Ads for Search)
How to display Search Query Report (Dynamic Ads for Search)
How to view Search Query Report (Dynamic Ads for Search)

How to create Search Query Report (Dynamic Ads for Search)

Learn how to create Search Query Report on the following help page.

Tips
By adding the items you are able to check the auto generated titles, domain and landing page URLs.

Performance Report

How to display Search Query Report (Dynamic Ads for Search)

Steps
  1. Click the [Search Ads] tab in the Campaign Management Tool.
  2. Click the [Report] tab.
  3. Click the "Display Report " link for the targeted search query report under the "Created Search Ads Report".

How to view Search Query Report (Dynamic Ads for Search)

You can find the following items on the search query report for Dynamic Ads for Search (when selecting the basic items).

Note
The search queries on the report are terms that many internet users' searched.
  • Search Query: The phrase that the internet user inputs in the search window, also known as the search term, in order to search for information or products.
  • Campaign Name : a name which identifies the Campaign.
  • Ad Group Name : a name which identifies the Ad Group.
  • Impressions : the total number of chances for ad display.
  • Clicks : the total number of clicks on the displayed Ads.
  • CTR : the ratio of the numbers of clicks to the impressions of the displayed Ads.
  • Cost : the cost of displaying Ads.
  • Avg. CPC : the average of cost per click.

See the following page for Optional Items on Reports
Optional Items on Reports