Yahoo! Ads

Yahoo! Ads Help

Add Targeting Setting

The steps below describe how to add Targeting setting (Allow/Exclude).

How to add Targeting setting (Allow)
How to add Targeting setting (Exclude)

How to add Targeting setting (Allow)

Targeting setting (Allow) can be set for ad groups. You can add it to a new ad group or existing ad groups.
The steps below describe how to add targeting setting for an ad group created on the Campaign Management Tool.

Tips
Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Click the [Targeting] sub-tab, then click ‘Targeting setting’.
  4. Click the [Add Targeting setting (Allow) ] button.
  5. Select the campaign and ad group that you want to add Targeting setting (Allow).

    Tips
    Only ‘Dynamic Ads for Search’ campaign and ad group will be displayed.
  6. Set the targeting and bid.

    Tips
    • Setting bid amount is optional.
    • The bid for targeting setting is used regardless of the bid set for the ad group. When you set bid adjustment rate by device for the ad group, the bid will be adjusted based on the bid for targeting setting.
  7. Click [Apply].

How to add Targeting setting (Exclude)

Targeting setting (Exclude) can be set for campaign / ad group. You can add one when creating a new ad group or to existing ad group.
The steps below describe how to add Targeting setting (Exclude) to existing campaign or ad group.

Tips

See the following help topic for how to add targeting setting when creating an ad group.
Create Ad Groups

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Click the [Targeting] subtab, then click ‘Targeting setting’.
  4. Click `Targeting setting (Exclude) list’.
  5. Click the [Add Targeting setting (Exclude)] button on Ad Group or Campaign column.
  6. Select the campaign to add Targeting setting (Exclude).

    *To add Targeting setting to ad group, select the campaign and ad group.
  7. Specify the targeting.
  8. Click [Apply].
Tips
You can also add target setting for Ad groups already made from "Ad Group Settings" edit page. For details see the following help page.
Edit Ad Group Settings