What is Responsive Ads for Search

Search Ads

Responsive Ads for Search is available for campaign type "Standard campaign."

How Responsive Ads for Search works
Sample ads
Five points to effectively use Responsive Ads for Search
Contents of Responsive Ads for Search
Create Responsive Ads for Search
Performance data by assets

How Responsive Ads for Search works

"Assets" refers to titles and descriptions for Responsive Ads for Search.
Add multiple assets and let the system generate your ads. It will test different combinations and try to optimize your ads.

Sample ads

Be sure to include terms that make sense when combined.

Recommended
Assets have your company or service name, including various appealing points.
■Title (asset) Brand name Service name 新築一戸建ての比較 (Compare new houses) 予算の相場や平均費用 (Budget estimations and average costs) おすすめの間取り (Recommended floor plan) 充実のサポート (Full support) 無料相談も可能 (Free counseling)
⇒ Your ad will appear like this: 新築一戸建ての比較 - 充実のサポート - Brand name

Not recommended
Assets have similar contents.
■Title (asset) Brand name Service name 【満足度85％】 (【85% satisfied】) 85％のお客様が満足 (85% of customers are satisfied) 8割以上が満足 (More than 80% satisfied) ⇒ Your ad will appear like this: 【満足度85％】- 8割以上が満足 - Brand name
　*This ad is repetitive and doesn't appeal to an audience.

Five points to effectively use Responsive Ads for Search

There are five points to use Responsive Ads for Search effectively.

Create one Responsive Ads for Search per ad group.
Add as many assets as you can (Having more than five titles is recommended) for the system to optimize your ads.
Wait for a while. The system needs time to learn which combinations perform best.
Comparing CTR of Responsive Ads for Search and extended text ads isn't recommended.
Check the performance of the entire ad group. You can expect a rise in impressions, clicks, and conversions for the entire ad group.

Contents of Responsive Ads for Search

Number of assets

	Max	Required*
Title	15	3 or more
Description	4	2 or more

*For the best practice, add as many assets.

Contents

	Number of characters	How to count
Title (asset)	Up to 30 characters	Counts full and half-width kana as 2 characters, and half-width alphanumeric as a character
Description (asset)	Up to 90 characters
Position pinning	You can pin the position of the assets in the title and description when it is displayed. Select from Don't pin, First, Second, Third (for the title only). Note ・If you set position pinning, only the pinned assets will be displayed in that position. If you specify more than one asset at the same position, only one of the multiple assets will be displayed in that position. ・To increase the performance of advertising, we recommend using the "Don't pin." Please use the pinning function only when necessary, such as when there is content designated by Advertisement Editorial Guidelines.
Display URL	The domain part, such as "xxxx.jp" and "xxxx.com", of the URL specified as the Landing Page URL will be generated automatically. You do not need to enter it yourself. Example: When the Landing Page URL is "http://www.example.co.jp," Display URL "example.co.jp" will be generated automatically. The Display URL will be "example.co.jp" when the ad is delivered.
Display URL (Directory1,2)	Up to 15 characters each *Use this when you want to set optional characters to the automatically generated Display URL. Example: When the Landing Page URL is "http://www.example.co.jp," and directory 1 is "shopping," and directory 2 is "mensfasion," the Display URL "example.co.jp" will be generated automatically. The Display URL will be "example. co.jp/shopping/mensfasion" when the ad is delivered.	Counts full and half-width kana as 2 characters, and half-width alphanumeric as a character
Landing page URL	1,024 bytes URL in Japanese is available.	Counts a half-width character as one byte, a full-width character as three bytes.
Smartphone Landing Page URL	1,024 bytes URL in Japanese is available.

Tips
Embedded function such as auto insertion of geographic locations is available for assets of titles and descriptions. You can use up to three embedded functions per asset for Responsive Ads for Search. Learn more about Embedded functions that can be used on ads Ad Display Options can be associated with Responsive Ads for Search. Learn more on “What is Ad Display Option” You can't use an ad customizer for Responsive Ads for Search. You can’t change (edit) the ad creative. When you need to edit it, create a new ad.

Create Responsive Ads for Search

Learn about how to Create ads : Responsive Ads for Search (PC, Smartphone, Tablet)

Performance data by assets

You can check the impressions and performance ratings for each asset in Responsive Ads for Search.

Tips
Learn more about details on "Performance rating". *The ad with the target asset needs 5,000 or more impressions in about 30 days to show the performance ratings.

You can check by clicking "Asset details" under the ad name in the list screen that appears when you select "Ads" in the "Select items" section of the Campaigns screen in the Campaign Management Tool.
Learn more on how to move to Campaigns screens in the following page.
Search Ads' Campaign Management Tool

You can create reports by assets on performance report.
Learn more on “Responsive Ads for Search asset report.”

Note
The "Performance ratings" displayed on the asset details screen shows the current rating regardless of the duration displayed on the upper right.

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