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Performance reports

This page shows a list of performance reports you can create in the Search Ads and Display Ads (YDN).

Common reports for Search Ads and Display Ads (YDN)
Search Ads reports
Display Ads (YDN) reports

Tips
To create performance reports, see Search AdsDisplay Ads (YDN), or Display Ads (Auction) section follows. “Recommended Settings” is available to create a predefined report.

For Display Ads (Auction), you can customize your report items by a drag-and-drop action.

Search Ads
Create a Performance Report
Optional Items on Reports 
Create a Performance Report (Applying Recommended Settings) 

Display Ads (YDN)
Create a Performance Report
Create a Performance Report (Applying Recommended Settings) 

Display Ads (Auction)
Create Performance Report and Template
Edit/remove template and reports 

 

 

Common reports for Search Ads and Display Ads (YDN)

  • Account report: performance of all levels such as campaign and ad group
  • Campaign report: performance of each campaign. This report includes ad group data under the campaign.
  • Ad group report: performance of each ad group. This report includes ad and keyword (for Search Ads) data under the ad group.
  • Ad group report: performance of each ad.

Search Ads reports

  • Ad group report: performance of each keyword.
  • Search query report: performance of each search query (searched text) that triggered the ad. The search query must have one or more ad clicks within 30 days to be counted as a trigger of ad delivery.
    Learn more about Search Query Report.
  • Landing page URL report: performance of each landing page URL (the URL of the page that appears after the ad click)
  • Geographic performance report: regardless of using the location targeting, this report shows the performance data based on the location information acquired when searched. You can find search or click trends in each location.
    Learn more about Geographic Performance Report.
  • Ad display option report: performance of each ad option.
    What is Ad Display Option.
  • Geo targeting report: performance of each location targeting.
    Learn more about Geographic Targeting. 
  • Day of week/ hours targeting report: performance of each weekday or time of day.
    Learn more about Day of Week / Hours Targeting.          
  • Auto bidding report: performance of each portfolio bidding.
    Learn more about Create Auto Bidding setting.
  • Site retargeting report: performance of each target list.
    Learn more about Site Retargeting.
  • Search query report (Dynamic Ads for Search): performance of each search query (searched text) that triggered the Dynamic Ads for Search. You can check the automatically generated titles, URL set for the landing page, etc.
    Learn more about Search Query Report (Dynamic Ads for Search). 
  • Page feed targeting report: performance of each targeting setting that triggered the Dynamic Ads for Search.
    Learn more about What is Page Feed.

Display Ads (YDN) reports

  • Label report: performance of each label.
    Learn more about labels and performance data of each label on the following pages:
    Label feature 
    Check performance data using labels   
  • Destination URL report: performance of each landing page URL (the URL of the page that appears after the ad click)
  • Placement report: performance of each URL that placed ads. Learn more about Placement Report.
  • Frequency report: performance of each frequency. Learn more about
    Frequency Report.
  • Reach report: you can check the number of users, frequency, etc. that had viewable impressions. Learn more about Reach report.
    *Reach reports are based on the data after September 17, 2019.