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1. Ad Insertion Rules
2. Supported character types, space type and Symbol types (For Link text、Descriptions)

Precautions

Precautions and prohibitions for Ad Insertion
Rules for Using Characters and Symbols

1. Ad Insertion Rules

Link TextNumber of charactersUp to 25 characters(25 characters for single byte、12 characters for double byte)
How to CountCount as 1 byte for half-width character, and as 2 byte for full-width character
Number of supported symbolsUp to one symbol character of the same type. Only quotation marks can be used up to one pair.
Description 1
(Recommended)
Number of charactersUp to 35 characters(35 characters for single byte、17 characters for double byte)
How to CountCount as 1 byte for half-width character, and as 2 byte for full-width character
Number of supported symbolsUp to one symbol character of the same type. Only quotation marks can be used up to one pair.
Description 2
(Recommended)
Number of charactersUp to 35 characters(35 characters for single byte、17 characters for double byte)
How to CountCount as 1 byte for half-width character, and as 2 byte for full-width character
Number of supported symbolsUp to one symbol character of the same type. Only quotation marks can be used up to one pair.
Landing Page URLNumber of characters1,024byte
How to CountCount as 1 byte for half-width character, and as 3 byte for full-width character
Supported charactersSingle byte alphanumeric characters,Japanese characters(RFC3986,RFC3987)
Cautions*Required
Smartphone Landing Page URLNumber of characters1,024byte
How to CountCount as 1 byte for half-width character, and as 3 byte for full-width character
Supported charactersSingle byte alphanumeric characters,Japanese characters(RFC3986,RFC3987)
CautionsIf the URL will differ between PC and smartphone access, enter the specific URL for smartphones in “Smartphone Landing Page URL”.
Tracking URLNumber of characters1,024byte
How to CountCount as 1 byte for half-width character, and as 3 byte for full-width character
Supported charactersSingle byte alphanumeric characters,Japanese characters(RFC3986,RFC3987)
Custom ParametersnameNumber of characters16byte
How to Count1 byte *Full-widthis not supported.
Supported charactershalf-width alphanumeric characters
valueNumber of characters200byte
How to CountCount as 1 byte for half-width character, and as 3 byte for full-width character
Supported charactersSingle byte alphanumeric characters,Japanese characters(RFC3986,RFC3987)

 

2. Supported character types, space type and Symbol types (For Link text、Descriptions)

 

Supported Character Types

HiraganaDouble byte
KatakanaDouble byte
AlphanumericDouble byte/Single byte

Supported Space Type

SpaceSingle byte

Supported Symbol Types

TypesSymbols
Parentheses( ) (Double byte)
( ) (Single byte)
Quotation mark‘’`´ “ ” (Double byte) " '(Single byte)
Punctuation mark。 、 (Double byte)
Middle dot・ (Double byte)
Comma, (Double byte) , (Single byte)
Dot. (Double byte). (Single byte)
Wave dash〜(Wave dash, Double byte)*Unicode: U+301C
~(Tilde, Double byte)*Unicode: U+FF5E
Percent% (Double byte) %(Single byte)
Ampersand& (Double byte) &(Single byte)
Colon/semicolon: ; (Double byte)
: ; (Single byte)
Three dot leader… (Double byte)
Hyphen‐ (Double byte) - (Single byte)
Operator+ - ± × ÷ = ≠ ∞ (Double byte)
- +(Single byte)
Slash/ (Double byte)
/(Single byte)
Question/exclamation mark? ! (Double byte)
? ! (Single byte)
Other¥ @ # ♯ (Double byte)
¥ @ # $(Single byte)
Greek /Cyrillic charactersΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ (Double byte)
αβγδεζηθικλμνξοπρστυφχψω (Double byte)
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ (Double byte)
абвгдеёжзийклмнопрстуфхцчшщъыьэюя (Double byte)

*No limit in number of punctuation marks, middle dots, commas, and periods.