Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Rules for Using Characters and Symbols

*Display Ads (Auction and Guaranteed) is available for specific advertisers.

1. Rules when creating ads
2. Examples

1. Rules when creating ads

Rules for symbols

Rules

Notes

*Up to a total of two of the same type of symbols can be used (no limits on the use of punctuation, midpoints, commas and periods).

■Example of bad use

・When the same type of symbol is used more than three times in one ad creative

 

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*”!” and “?” are the same type of symbol.

Using the same type of symbol in succession is not allowed.

■Example of bad use

・ The same type of symbol is used in succession

 

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*”!” and “?” are the same type of symbol.

*Spaces placed between the symbols are recognized as use in succession

 

Rules for using parentheses

For symbols, the number of times it can be used and its successive use is limited, but a pair is counted as one.

Rules

Notes

The same kind of parentheses in pairs must be used.

■Example of allowed use

・A pair of the same type of opening and closing parentheses

    (公式)Yahoo!広告

 

 

■Example of bad use

・When a combination of full-width and half-width characters are used

    (公式)Yahoo!広告

 

・When different types of parentheses are used in combination

    (公式>Yahoo!広告

・When only one of the parentheses is used

    公式>Yahoo!広告

・When parentheses are used in reverse order

    】公式【Yahoo!広告

Up to two pairs in one ad creative (*1)

■Example of bad use

・When more than three sets of parentheses are used in an ad creative

    「Yahoo!」、「括弧2つめ」、「括弧3つめ」

Successive use of the same type of parenthesis symbol is not allowed

■Example of bad use

・When the same kind of parenthesis symbol is used successively

「Yahoo!」「広告」

*1 Note: The counting method differs between Yahoo! JAPAN Search Ads (YSA) and Yahoo! JAPAN Display Ads (YDA) (see next section).

 

The counting method differs as follows between Yahoo! JAPAN Search Ads (YSA) and Yahoo! JAPAN Display Ads (YDA).

Products

How to count

Sample image

Yahoo! JAPAN Ads Search Ads

One pair for each description and title

Yahoo! JAPAN Ads Display Ads

Up to two sets for title and description

 
 

Rules for using round brackets

The following rules apply to the following brackets.

(  ) (full-width)

 ( )  (half-width)

Rules

Notes

Can be used with only some bracket symbols

Allowed use are as follows. The brackets can be used without a pair.

 

Yahoo!広告)

Yahoo!広告)

Successive use of different left and right bracket symbol is permitted.

■Example of allowed use

・When different left and right bracket symbols are used in succession

     (Yahoo!広告)(検索広告)  

 

■Example of bad use

・When the same left and right bracket symbols are used in succession

    (( Yahoo!広告

In Search Ads, only round brackets can be used with other bracket symbols.

■Example of allowed use

【ヤフー】検索広告(開始)

 

■Example of bad use

【ヤフー】検索広告『開始』

 

 

 

2. Examples

Examples : using characters and symbols

Good – enable to be displayed

Included in Company name, Service name, Brand, Personal name

@xxxx Anniversary Sale
* “@xxxx” is brand name in this example

Currency

¥100 Shop

Alternative explanation of “at”, meaning location

Beauty Salon @Yokohama

 

Not Good – disabled to be displayed

Phrase which makes users uncomfortable

orz, DQN

Nonsensical row of characters

AAAAAAA, ああああ, キキキ, 111111,

Nonsensical phrase

Title

Test

Description

Test

Phrase using characters and symbols ornamentally
* Note if the phrase makes sense without the character or the symbol, it is considered as ornamental use.

>Yahoo! JAPAN<
ΣGood Treat with this Pillow?
@Luxury Dinner for Dating
Go now to buy cool glasses@
Yummy Crab¥
So Funny Jokesw

Smiley

:), ;), (・∀・), (^_^),

Platform-specific characters

㈱, ℡, ㎡, ①, ②, ③

Repeat 3 or more times, or back-to-back use of same sort of
symbols in an ad
* Note that the “!” and “?” are considered as same sort of symbol.

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Examples : spaces

Good – enable to be displayed

Spacing properly on English sentence (interword space)

GO TO THE YAHOO TOWER

 
 Not Good – disabled to be displayed

Spacing ornamentally

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