Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

4. Languages Used in Advertisements

Advertisement Editorial Guidelines

Advertisements should uniformly use one of the following languages.
(1) Japanese [More detail]
(2) English [More detail]

Description

The language of ads is defined in the Advertisement Editorial Guidelines because ads must be composed in the language we support. Ad creatives, websites, and keywords (for Search Ads) must be in the same language.

(1) Japanese
Examples

Approved or Rejected

Example

Reason

Rejected

Ad creatives: Chinese
Website: English
Keywords: Japanese

The ad creative is in an unsupported language (Chinese), and the language of the ad creative, website, and keywords are not the same, therefore, it cannot be delivered.

Approved

Ad creatives: Japanese
Website: Japanese
Keywords: Japanese

The ad creative, website, and keywords are in a supported language (Japanese), therefore, it can be delivered.

Approved

Ad creatives: Japanese
Website: Japanese
Keywords: English (CD, as an example)

English words widely recognized as Japanese words, such as "CD," are considered to be Japanese.
The ad creative, website, and keywords are in a supported language (Japanese), therefore, it can be delivered.

 

(2) English
Examples

Approved or Rejected

Example

Reason

Rejected

Ad creatives: Chinese
Website: English
Keywords: Japanese

The ad creative is in an unsupported language (Chinese), and the language of the ad creative, website, and keywords are not the same, therefore, it cannot be delivered.

 

Note
* Advertisement Editorial Guideline is subject to update.
* Described examples are for the purposes of illustration and not limitation.
* Examples include names of organization, association and also include numbers as imaginary.