Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

2. Relevancy of Advertisements [related to Chapter 9-2]

Ad creatives should not be linked to pages that are not related or less-useful.
Advertisement placements which are triggered by the users’ search keywords, such as Search Ads, require relevancy between the search keywords, creatives and destination pages.
Yahoo! JAPAN will not approve the following advertisements.

(1) Creatives whose information is not relevant enough between the search keyword.
(2) Destination sites whose information is not expressive enough to describe the products or services.