Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Precautions

Precautions and prohibitions for Ad Insertion
Information Icons
Rules for Using Characters and Symbols

1. Ad Specifications

Display Ads (Auction)

 

UnitsRequired/ OptionalDisplaying AdItemDescription
AdsRequiredStatic

LogoPixel size
(width × height)
600pixel x 600pixel
File sizeUp to 3 MB per file
Image flameNot available
CautionsPrepare Logo images with pixel size specified above.
DynamicButtonpull-down menu optionSelect an option from the pull down on Create Ad page.
StaticAdvertiser IndicationNumber of charactersUp to 20 characters
Supported character types, space type and Symbol typesSee following page
Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title/description.
*When any of the letters "g," "j," "p," "q," and "y" are included in the advertiser indication or the title of the card, the lower part of the letter may be displayed partially missing.
CautionsLearn more about related Advertisement Editorial Guidelines.
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
RequiredDynamicFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-DynamicDisplay URLAutomatically generated from the set final URL.
OptionalDynamicSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalDynamicTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalDynamicCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
When using “Destination URL” *Available until October 2022
RequiredDynamicDisplay URLNumber of characters4 to 29 characters​
RequiredDynamicDestination URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
CardsRequiredStaticImageAspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
 (Minimum pixel size )
1:11200pixel x 1200pixel(600pixel x 600pixel)
File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File formatGIF89a、JPEG、PNG
AnimationNot available
Alt text (ALT aspect)Not available
StaticTitleNumber of charactersUp to 20 characters
Supported character types, space type and Symbol types

See following page
Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title/description.
*When any of the letters "g," "j," "p," "q," and "y" are included in the advertiser indication or the title of the card, the lower part of the letter may be displayed partially missing.

DynamicDescriptionNumber of charactersUp to 38 characters
Supported character types, space type and Symbol typesSee following page
Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title/description.
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
RequiredDynamicFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
OptionalDynamicSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
When using “Destination URL” *Available until October 2022
RequiredStaticDestination URLsNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions* URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

* You can set a different destination URL for each carousel card.​

 

Cautions

* The information icon is displayed at the bottom-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.

*Add at least 2 sets of cards and up to 10 sets.

Ad Expression Restrictions* Items that must be included in banners must be provided in the image for each carousel card.
  Examples: Alcoholic beverage caution (message such as "Underage drinking is prohibited"), or the like.
Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Display Assured Environments (Display Ads (Guaranteed))

UnitsRequired/ OptionalDisplaying AdItemDescription
AdsRequiredStaticAdvertiser IndicationNumber of charactersUp to 20 characters
Supported character types, space type and Symbol typesSee following page
Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title.
*When any of the letters "g," "j," "p," "q," and "y" are included in the advertiser indication or the title of the card, the lower part of the letter may be displayed partially missing.
CautionsLearn more about related Advertisement Editorial Guidelines.
Required*No display*LogoPixel size
(width × height)
600pixel x 600pixel
File sizeUp to 3 MB per file
Image flameNot available
CautionsPrepare Logo images with pixel size specified above.

*This requirement is subject to change with the UI or system modifications in the future.
*The logo image is subject to review. Add appropriate creatives.
RequiredDynamicFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-DynamicDisplay URLAutomatically generated from the set final URL.
OptionalDynamicSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalDynamicTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalDynamicCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CardsRequiredStaticImageAspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size )
16:91280pixel x 720pixel(640pixel x 360pixel)
File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File formatGIF89a、JPEG、PNG
AnimationNot available
Alt text (ALT aspect)Not available
StaticTitleNumber of charactersUp to 18 characters
Supported character types, space type and Symbol typesSee following page
Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title.
*When any of the letters "g," "j," "p," "q," and "y" are included in the advertiser indication or the title of the card, the lower part of the letter may be displayed partially missing.
RequiredDynamicFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
OptionalDynamicSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.

 

Cautions

* The information icon is displayed at the top-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.

*Add at least 2 sets of cards and up to 10 sets.

Ad Expression Restrictions

* Items that must be included in the ad must not be entered at the top-right corner (Width 34pixel x length 30pixel).

* Items that must be included in banners must be provided in the image or title for each carousel card.
   Examples: Alcoholic beverage caution (message such as "Underage drinking is prohibited"), or the like.

2.Cautions/Ad behavior (Display Ads (Guaranteed))

Cautions/Ad behavior
Note
*When any of the letters "g," "j," "p," "q," and "y" are included in the advertiser indication or the title of the card, the lower part of the letter may be displayed partially missing.

*Click the image and it will appear enlarged in a new tab of your browser.