Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Top Impact Panorama Side Vision Video

Precautions

Precautions and prohibitions for Ad Insertion
Information Icons
Display Assured Environments (Display Ads (Guaranteed))
Video Player Specifications (PC)

Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Editorial Review
Initial request for pre-review must be made at least 11 business days prior to the start date. Submit from the Pre-Review consulting form for Display Ads (Guaranteed).
Required/ OptionalItemDescription
Ad typeTop Impact Panorama Side Vision Video
RequiredVideo   Aspect ratio16:9
Pixel size
(width × height)
Minimum 1280pixel x 720pixel
File sizeWithin 200MB
CautionsThe file will be compressed to applicable size for ad deliveries.
Audio codecAAC LC 
Video codecH.264、H.265
File formatMP4, MOV
Minimum video bit rate
(recommended value)
1.8Mbps or more
Minimum audio bit rate
(recommended value)
128kbps or more

*If audio bit rate is 0kbps, the video is recognized as without audio.
Play timeFrom 5 sec. (Min.) to 15 sec. (Max.)
RequiredVideo thumbnail image, Static image

※A static image to be displayed for users before video playback.
Static image (Video thumbnail)Pixel size
(width × height)
Static image (Video thumbnail): 1350pixel x 760pixel
File sizeMaximum of 3MB
CautionsFor Static image (Video thumbnail) size more than 600 KB, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
Image when reducedAspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size)
16:91280pixel x 720pixel(640pixel x 360pixel)
File size
(Max size per file)
Recommended: Up to 150 KB (Max 3MB)

Note
Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File formatGIF 89a, JPEG, PNG
AnimationNot available
Alt text (ALT aspect)Not available
RequiredFinal URLLink destination1 location 
Link destination after click is the same for Video, Static image (Video thumbnail) and Image when reduced.
Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Display URLAutomatically generated from the set final URL.
OptionalTracking URLURLs 1 URL
Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.

 

Disclaimer

* When using a small display size, some browser specifications will not enable display of the area on the left side of the content column by scrolling.

* A frame containing a notification to the user may be posted at the top of the search window in the event of a disaster or service issue. When this frame is posted, the side banners are hidden and, the main banner is displayed in a reduced size. The "広告を再表示(View again)" button or link will not appear.

* For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the left and right side images will be hidden and the main image will be displayed in a reduced size.

Ad Expression Restrictions

【Common restrictions for Video, Static image (Video thumbnail), Image when reduced】
* Input the items required to be described in Video and Image when reduced.
For the panorama area of the still image, place the items required at a position where it can be seen both in normal state and when notification to the user is displayed (a single frame display of notification). Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.
* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas.
 (1)Information Icon (Width 17px × Height 15px)
 (2)“もう一度見る (View again)” button (Width 98px × Height 20px)
 (3)”閉じる (Close)” button (Width 90px × Height 24px)
   (4)“広告を再表示 (View again)” button (Width 72px × Height 24px)
*You are not allowed to appeal price.

【Video】
*The ad must be a single picture expression. Expressions, including animations that the panorama area and the panel area recognized as separate advertisements, are not allowed.

【Static image (Panel area)】
*Designs (including illustrations) may not be displayed in the header area or 170 x 100 (W x H) pixel area next to the panel area.
 Expressions (wholly or partly) layered on top of photos or illustrations of products, celebrities or characters are not permitted because they give a false idea of collaborating with Yahoo! JAPAN.
* Expressions that anticipate superimposition on creatives are recommended since a "Close" button will be displayed at the top-left corner of the right panel. Refer to "Ad behavior " about the “close” button in "Reduction Function".

*Learn more about restricted expressions and prohibited panel expression areas from "Cautions/Ad behavior".

 

Cautions/Ad behavior

Prohibited Panel Expression Areas

You can‘t use the following expressions in the width 170px × height 100px area because they give a false idea of collaborating with Yahoo! JAPAN when the header area is placed aligned.

* Logos of company names, brand names, product names, service names or promotion names.
* Text information (Letters contained in photos or images of products, people, etc.)
* Photos and illustrations of people, characters, etc.
* Photos and illustrations of products, service, etc (permitted when
  the expression include only part of the product or service)

Check the examples of expressions in the prohibited expression area.

Ad behavior

*Click the image and it will appear enlarged in a new tab of your browser.