Precautions
Precautions and prohibitions for Ad Insertion
Information Icons
Display Assured Environments (Display Ads (Guaranteed))
Video Player Specifications (PC)
Display Ads (Guaranteed)
*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.
Editorial Review
Initial request for pre-review must be made at least 11 business days prior to the start date. Submit from the Pre-Review consulting form for Display Ads (Guaranteed).
Brand Panel Panorama
Required/ Optional
Item
Description
―
Ad type
Brand Panel Panorama
Required
Image
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
（Minimum pixel size ）
(1)Main: 4:1
2000pixel x 500pixel
(1000pixel x 250pixel)
(2)Image when reduced: 16:9
1280pixel x 720pixel
(640pixel x 360pixel)
File size
(Max size per file)
Recommended: Up to 150 KB (Max 3MB)
Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File format
GIF 89a、JPEG、PNG
Animation
Not available
Alt text (ALT aspect)
Not available
Required
Final URL
Number of characters
Up to 1024 characters
Supported characters
Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions
URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
―
Display URL
Automatically generated from the set final URL.
Optional
Tracking URL
Number of characters
Up to 1024 characters
Supported characters
Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions
URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
Optional
Custom parameter
Name
Number of characters
Up to 16 characters
Supported characters
Single byte alphanumeric characters
Value
Number of characters
Up to 200 characters
Supported characters
Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
 
Disclaimer
* When using a small display size, some browser specifications will not enable display of the area on the left side of the content column by scrolling.
* For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be displayed in a reduced size.
Ad Expression Restrictions
*You are not allowed to appeal price for promotions related to health appliances, food products labeled functionality, food with nutrient function claims, food for specified health use, and other health foods and cosmetics that we accept for posting.

* Input the items required to be described in (1)Main and (2)Image when reduced.
　 Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas.
　（1）Information Icon （Width 17px × Height 15px）
　（2）”閉じる (Close)” button （Width 90px × Height 24px）
   （3）“広告を再表示 (View again)” button (Width 72px × Height 24px）
Brand Panel Panorama Video
Required/ Optional
Item
Description
―
Ad type
Brand Panel Panorama Video
Required
Video
Aspect ratio
(1)Main　4：1
Pixel size
（width × height）
(1)Main
Minimum 1000pixel x 250pixel
File size
Within 200MB
Cautions
The file will be compressed to applicable size for ad deliveries.
Audio codec
AAC LC　
Video codec
H.264、H.265　
File format
MP4、MOV　
Minimum video bit rate
(recommended value)
1Mbps or more
Minimum audio bit rate
(recommended value)
128kbps or more

*If audio bit rate is 0kbps, the video is recognized as without audio.
Play time
From 5 sec. (Min.) to 60 sec. (Max.)
Required
Video thumbnail image

※A static image to be displayed for users before video playback.
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size)
(1)Main （Video thumbnail image）: 4:1
2000pixel x 500pixel
(1000pixel x 250pixel)
(2)Image when reduced: 　16:9
1280pixel x 720pixel
(640pixel x 360pixel)
File size
(Max size per file)
Recommended: Up to 150 KB (Max 3MB)
Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File format
GIF 89a、JPEG、PNG
Animation
Not available
Alt text (ALT aspect)
Not available
Required
Final URL
Number of characters
Up to 1024 characters
Supported characters
Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions
URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
―
Display URL
Automatically generated from the set final URL.
Optional
Tracking URL
Number of characters
Up to 1024 characters
Supported characters
Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions
URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
Optional
Custom parameter
Name
Number of characters
Up to 16 characters
Supported characters
Single byte alphanumeric characters
Value
Number of characters
Up to 200 characters
Supported characters
Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
 
Disclaimer
* When using a small display size, some browser specifications will not enable display of the area on the left side of the content column by scrolling.
* For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be displayed in a reduced size.
Ad Expression Restrictions
*You are not allowed to appeal price for promotions related to health appliances, food products labeled functionality, food with nutrient function claims, food for specified health use, and other health foods and cosmetics that we accept for posting.

* Input the items required to be described in (1) Main (Video thumbnail image) and (2) Image when reduced.
　 Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas.
　（1）Information Icon （Width 17px × Height 15px）
　（2）“もう一度見る (View again)” button (Width 98px × Height 20px）
　（3）”閉じる (Close)” button （Width 90px × Height 24px）
   （4）“広告を再表示 (View again)” button (Width 72px × Height 24px）　
Cautions/Ad behavior
Cautions/Ad behavior
*Click the image and it will appear enlarged in a new tab of your browser.