Yahoo! JAPAN Ads

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Brand Panel Quintuple/ Brand Panel Quintuple Video

Precautions

Precautions and prohibitions for Ad Insertion
Information Icons
Display Assured Environments (Display Ads (Guaranteed))
Video Player Specifications (PC)

Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Brand Panel Quintuple
Required/ OptionalItemDescription
Ad typeBrand Panel Quintuple
RequiredImageAspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size )
16:91280pixel x 720pixel(640pixel x 360pixel)
File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File formatGIF 89a、JPEG、PNG
AnimationNot available
Alt text (ALT aspect)Not available
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Display URLAutomatically generated from the set final URL.
OptionalTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Disclaimer* When using a small display size, some browser specifications will not enable display of the area on the left side of the content column by scrolling.
* For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be reduced to fit the column width of the content.
Ad Expression Restrictions* Input the items required to be described in banner.
  Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.
* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at the top-right corner (Width17px × length15px).
Brand Panel Quintuple Video
Required/ OptionalItemDescription
Ad typeBrand Panel Quintuple Video
RequiredVideoAspect ratio16:9
Pixel size
(width × height)
Minimum 640pixel × 360pixel
File sizeWithin 200MB
CautionsThe file will be compressed to applicable size for ad deliveries.
Audio codecAAC LC 
Video codecH.264、H.265 
File formatMP4、MOV 
Minimum video bit rate
(recommended value)
1Mbps or more
Minimum audio bit rate
(recommended value)
128kbps or more

*If audio bit rate is 0kbps, the video is recognized as without audio.
Play timeFrom 5 sec. (Min.) to 60 sec. (Max.)
RequiredVideo thumbnail image

※A static image to be displayed for users before video playback.
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size )
16:91280pixel x 720pixel(640pixel x 360pixel)
File size
(Max size per file)
Recommended: Up to 150 KB (Max 3MB)
Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File formatGIF 89a、JPEG、PNG
AnimationNot available
Alt text (ALT aspect)Not available
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Display URLAutomatically generated from the set final URL.
OptionalTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Disclaimer* When using a small display size, some browser specifications will not enable display of the area on the left side of the content column by scrolling.
* For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be reduced to fit the column width of the content.
Ad Expression Restrictions* Input the items required to be described in video thumbnail image.
  Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.
* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas.
 (1)Information Icon (Width 17px × Height 15px)
 (2)“もう一度見る (View again)” button (Width 98px × Height 20px)

Cautions/Ad behavior

Cautions/Ad behavior

*Click the image and it will appear enlarged in a new tab of your browser.