Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Precautions

Precautions and prohibitions for Ad Insertion
Information Icons
Rules for Using Characters and Symbols

 Ad Insertion Rules

Required/
Optional
Displaying
Ad
Description
RequiredDynamicVideoCreate image of the size either (1) or (2).
(1)Aspect ratio16:9
Minimum pixel size
(width x length)
640pixel × 360pixel
File sizeWithin 200MB
(2)Aspect ratio1:1
Minimum pixel size
(width x length)
600pixel x 600pixel
File sizeWithin 200MB
CautionsThe file will be compressed to applicable size for ad deliveries.
Video format (extension)MP4、MOV
Audio codecAAC LC
Video codecH.264、H.265
Minimum video bit rate
(recommended value)
1Mbps or more
Minimum audio bit rate
(recommended value)
128 kbps or more
*If audio bit rate is 0kbps, the video is recognized as without audio.
Play timeFrom 5 sec. (Min.) to 60 sec. (Max.)
RequiredDynamic TitleNumber of characters Up to 20 characters
Supported character types, space type and Symbol typesSee following page.

Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title/description.
RequiredStaticDescriptionNumber of characters Up to 90 characters
Supported character types, space type and Symbol typesSee following page.

Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title/description.
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
RequiredDynamicFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-DynamicDisplay URLAutomatically generated from the set final URL.
Optional DynamicSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
Optional DynamicTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
Optional DynamicCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
When using “Destination URL” *Available until October 2022
RequiredStaticDestination URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.
Note
Do not set deep links. It may not work properly.
RequiredDynamicDisplay URLNumber of charactersEnter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.
Supported charactersSingle byte alphanumeric characters (RFC3986) * [] cannot be used.
Domain extensionsMust contain a domain extension, e.g., www.yahoo.co.jp
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*URLs are automatically generated from the app information for Campaign goal: App promotion.
RequiredStaticButtonpull-down menu optionSelect an option from the pull-down on Create Ad page.
RequiredStaticAdvertiser IndicationNumber of charactersUp to 20 characters
Cautions

*Enter the App name for Campaign goal: App promotion. Abbreviated notation is possible when the App name exceeds the maximum number of characters determined in the ad insertion rules. You can't use a name that may be confused with other app name.

*Learn more about related Advertisement Editorial Guidelines.

OptionalDynamicLogo Image

※A static image displayed on Video Ads full screen player. It is displayed when video is paused or ended.
File typeJPEG (RGB only): file extension ".jpg" or ".jpeg"
GIF89a: file extension ".gif"
PNG: file extension ".png"
Pixel size
(width x length)
180pixel × 180pixel
File sizeUp to 3 MB per file

*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.

CautionsPrepare Logo images with pixel size specified above.
Transparency processingNot available
Alt text (ALT aspect)Not available
GIF animation Not available
Flash bannerNot available
Image flame Not available
RequiredDynamicVideo thumbnail

※A static image to be displayed for users before video playback.
Create with size (1) or (2) according to the video pixel size.
*The thumbnail pixel size must be the same with video pixel size.
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
 (Minimum pixel size (width x height))
(1) 16:91280pixel x 720pixel (640pixel x 360pixel)
(2) 1:11200pixel x 1200pixel(600pixel x 600pixel)
File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File type JPEG (RGB only): file extension ".jpg" or ".jpeg"
GIF89a: file extension ".gif"
PNG: file extension ".png"
Transparency processingNot available
Alt text (ALT aspect)Not available
GIF animation Not available
Flash banner Not available
Required for Campaign goal: App promotionApp ID /Package name Enter App ID for iOS, enter Package Name for Android.