Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Banner (Image) *Aspect ratio (1:1), (6:5), (1:2), (16:5), (16:9), (4:1) etc.

Precautions

Precautions and prohibitions for Ad Insertion

Information Icons

1. Ad Insertion Rules

Display Ads (Auction)
Required/ OptionalItemDescription
RequiredImagesPC/Tablet-type Devices※Create either one of the sizes from(1)to(6).
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size)
(1) 1:11200pixel x 1200pixel(600pixel x 600pixel)
(2) 6:5600pixel x 500pixel(300pixel x 250pixel)
(3) 39:5936pixel x 120pixel(468pixel x 60pixel)
(4) 728:901456pixel x 180pixel(728pixel x 90pixel)
(5) 4:15320pixel x 1200pixel(160pixel x 600pixel)
(6) 1:2600pixel x 1200pixel(300pixel x 600pixel)
Smartphone※Create either one of the sizes from(1)to(8).
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size)
(1)  1:11200pixel x 1200pixel(600pixel x 600pixel)
(2)  6:5600pixel x 500pixel(300pixel x 250pixel)
(3) 32:5640pixel x 100pixel(320pixel x 50pixel)
(4) 728:901456pixel x 180pixel(728pixel x 90pixel)
(5)  39:5936pixel x 120pixel(468pixel x 60pixel)
(6)  4:15320pixel x 1200pixel(160pixel x 600pixel)
(7) 16:5640pixel x 200pixel(320pixel x 100pixel)
(8) 16:91280pixel x 720pixel(640pixel x 360pixel)
File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note

*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.

File format JPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
AnimationNot available
ALT TextNot available
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Display URLAutomatically generated from the set final URL.
OptionalSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
When using “Destination URL” *Available until October 2022
RequiredDestination URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Note
Don't use deep linking. It may not work correctly.
RequiredDisplay URLNumber of characters

Up to 29 characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

*Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.

Supported charactersSingle byte alphanumeric characters (RFC3986) * [] cannot be used.
Domain extensionsMust contain a domain extension, e.g., www.yahoo.co.jp
Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Required for
Campaign goal: App promotion
App NameNumber of charactersUp to 20 characters
CautionsWhen App name exceeds the maximum length defined on Insertion Rules, the name can be abbreviated. However the name should be unique.
App ID /Package nameEnter App ID for iOS, enter Package Name for Android.

 

NoteThe information icon is displayed at the top-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.
Ad Expression Restrictions

* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at the top-right corner (PC: Width32px × length15px, Smartphone: Width 34px × length 30px).

Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Display Assured Environments (Display Ads (Guaranteed))

Required/ OptionalItemDescription
RequiredImagesPC/Tablet-type Devices※Create either one of the sizes from(1)to(4).
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
(1) 1:1Recommended pixel size
(width x height)
(Minimum pixel size)
1200pixel x 1200pixel(600pixel x 600pixel)

*Supported packages for Display Ads (Guaranteed)

Brand Panel for Multi Device (PC)
Brand Panel for PC
Prime Display for PC

(2) 6:5Recommended pixel size
(width x height)
(Minimum pixel size)
600pixel x 500pixel(300pixel x 250pixel)

*Supported packages for Display Ads (Guaranteed)

Prime Display for PC

(3) 1:2Recommended pixel size
(width x height)
(Minimum pixel size)
600pixel x 1200pixel(300pixel x 600pixel)

*Supported packages for Display Ads (Guaranteed)

Prime Display for PC

(4) 4:1Recommended pixel size
(width x height)
(Minimum pixel size)
2000pixel x 500pixel(1000pixel x 250pixel)

*Supported packages for Display Ads (Guaranteed)

Prime Display Panorama for PC

Smartphone※Create either one of the sizes from(1)to(3).
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
(1) 1:1Recommended pixel size
(width x height)
(Minimum pixel size)
1200pixel x 1200pixel (600pixel x 600pixel)

*Supported packages for Display Ads (Guaranteed)

Opening Panel for Smartphone
Top Panel for Smartphone transit search bottom banner

(2) 16:5Recommended pixel size
(width x height)
(Minimum pixel size)

 

640pixel x 200pixel

(320pixel x 100pixel)

*Supported packages for Display Ads (Guaranteed)

Top Panel for Smartphone
Menu Top Panel for Smartphone

(3) 16:9Recommended pixel size
(width x height)
(Minimum pixel size)
1280pixel x 720pixel(640pixel x 360pixel)

*Supported packages for Display Ads (Guaranteed)

Brand Panel for Multi Device (Smartphone)
Brand Panel for Smartphone
Prime Cover for Smartphone
Smart Panel for Smartphone
Top Panel for Smartphone
Top Panel for Smartphone transit search bottom banner

File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note

*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.

File formatJPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
AnimationNot available
ALT TextNot available
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URLAutomatically generated from the set final URL.
OptionalSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.

 

NoteThe information icon is displayed at the top-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.
Ad Expression Restrictions

* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at the top-right corner (PC: Width17px × length15px, Smartphone: Width 34px × length 30px).

Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

2. Cautions/Ad behavior (Display Ads (Guaranteed))
Brand Panel for Multi Device (PC), Brand Panel for PC: (Image (1:1))

*Click the image and it will appear enlarged in a new tab of your browser.

 

Prime Display for PC: (Image (1:1), (6:5), (1:2))

*Click the image and it will appear enlarged in a new tab of your browser.

 

Opening Panel for Smartphone: (Image (1:1))

*Click the image and it will appear enlarged in a new tab of your browser.

 

Top Panel for Smartphone: (Image (16:5)), Top Panel for Smartphone transit search bottom banner: (Image (16:9), (1:1))

*Click the image and it will appear enlarged in a new tab of your browser.

Menu Top Panel for Smartphone: (Image (16:5))

*Click the image and it will appear enlarged in a new tab of your browser.

 

Top Panel for Smartphone, Smart Panel for Smartphone: (Image (16:9))

*Click the image and it will appear enlarged in a new tab of your browser.

 

Brand Panel for Multi Device (Smartphone), Brand Panel for Smartphone: (Image (16:9))

*Click the image and it will appear enlarged in a new tab of your browser.

 

Prime Cover for Smartphone: (Image (16:9))
Note
* Ads have a posting size of 320 x 180 pixels.
* Posting size in full screen mode is 320x180 pixels, and posting size in thumbnail mode is 160x90 pixels.

*Click the image and it will appear enlarged in a new tab of your browser.

 

Prime Display Panorama for PC: (Image (4:1))
Note
* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas.
 (1)Information Icon (Width 17px × Height 15px)
 (2)”閉じる (Close)” button (Width 90px × Height 24px)

*Click the image and it will appear enlarged in a new tab of your browser.