Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Text (Descriptions 19-19)

Text (Descriptions 19-19)

1. Ad Insertion Rules

PC, Smartphone, Tablet

Required/ Optional

Item

Description

Required

*Description 2 : Optional

Titles

Descriptions

 

 

 

Number of characters

Titles

Up to 15 characters

Description 1

Up to 19 characters

Description 2

Up to 19 characters

Supported character types, space type and Symbol types

See following items

2. Supported character types, space type and Symbol types (for Titles Descriptions)
*Up to two symbols of the same type can be used in the title/description.

We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
Required  Final URL  Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
CautionsURLs beginning with a “.” (dot) cannot be used.You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URLAutomatically generated from the set final URL.
Optional  Smartphone final URL  Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
Cautions

URLs beginning with a “.” (dot) cannot be used.
Youcannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Notes
Don't use deep linking. It may not work correctly.
Optional  Tracking URL  Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
Cautions

URLs beginning with a “.” (dot) cannot be used.You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Notes
Don't use deep linking. It may not work correctly.
Optional   Custom parameter   Name Number of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
Value Number of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
When using“Destination URL” *Available until May 2022

Required

Destination

URLs

Number of characters

Up to 1024 characters

Supported characters

Single byte alphanumeric characters

(RFC3986)

Cautions

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Notes
Do not set deep links. It may not work properly.

Required

Display URLs

Number of characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.

Supported characters

Single byte alphanumeric characters

(RFC3986)

Domain extensions

Must contain a domain extension, e.g.,

www.yahoo.co.jp

Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*URLs are automatically generated from the app information for [YDN] Campaign type: App campaign, or for [Display Ads (Auction)] Campaign goal: App promotion.

Required for
[YDN] Campaign type: App campaign
[ Display Ads (Auction)] Campaign goal: App promotion

App Name

Number of characters

Up to 20 characters

Cautions

When App name exceeds the maximum length defined on Insertion Rules, the name can be abbreviated. However the name should be unique.

App ID /Package name

Enter App ID for iOS, enter Package Name for Android.

2. Supported character types, space type and Symbol types (for Titles Descriptions) 

 

Supported Character Types

Hiragana

Double byte

Katakana

Double byte

Alphanumeric

Double byte/Single byte

 

Supported Space Type

Space

Single byte

 

Supported Symbol Types

Types

Symbols

Parentheses

 

( ) [ ] 「」 『』 { } <> ≪≫ 《 》 【】(Double byte)

( ) [ ](Single byte)

Quotation mark

 

‘ ’ ` ´(Double byte)

“ ” (Double byte)“ '(Single byte)

Punctuation mark

。 、(Double byte)

Middle dot           

・ (Double byte)

Comma 

, (Double byte) , (Single byte)

Dot

. (Double byte) . (Single byte)

Underbar

_ (Double byte)

Wave dash

〜(Wave dash, Double byte)*Unicode: U+301C
~(Tilde, Double byte)*Unicode: U+FF5E
*When you enter a "wave dash" ~ (UnicodeU+301C), the system converts it to "full-width tilde" ~ (Unicode U+FF5E).

Percent

% (Double byte) %(Single byte)

Ampersand           

& (Double byte) &(Single byte)

Colon/ Semi colon

 

: ; (Double byte)

: ; (Single byte)

Three dot leader

… (Double byte)

Hyphen

- (Double byte)-(Single byte)

Operator

+ - ± × ÷ = ≠ ∞ (Double byte)

- +(Single byte)

Slash

/ \ (Double byte)

/(Single byte)

Question / Exclamation mark     

? ! (Double byte)

? ! (Single byte)

Arrows

⇒ ⇔ → ← ↑ ↓ (Double byte)

Other

 

¥ $ * # ♪ @ 〃 〆 ※ 〒 ♯(Double byte)

@ # $(Single byte)

Greek /Cyrillic characters

ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ (Double byte)

αβγδεζηθικλμνξοπρστυφχψω (Double byte)

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ (Double byte)

абвгдеёжзийклмнопрстуфхцчшщъыьэюя (Double byte)


*No limit in number of punctuation marks, middle dots, commas, and periods.