Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Precautions

Precautions and prohibitions for Ad Insertion
・Information Icons
・Rules for Using Characters and Symbols

Ad Insertion Rules

Required/ Optional

Item

Description

Required

*Description 2 : Optional

Titles

Descriptions

 

 

 

Number of characters

Titles

Up to 15 characters

Description 1

Up to 19 characters

Description 2

Up to 19 characters

Supported character types, space type and Symbol types

See following page

Supported character types, space type and Symbol types
*Up to two symbols of the same type can be used in the title/description.

We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
Required  Final URL  Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URLAutomatically generated from the set final URL.
Optional  Smartphone final URL  Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.
Youcannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Notes
Don't use deep linking. It may not work correctly.
Optional  Tracking URL  Number of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions

URLs beginning with a “.” (dot) cannot be used.You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Notes
Don't use deep linking. It may not work correctly.
Optional   Custom parameter   Name Number of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
Value Number of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
When using “Destination URL” *Available until October 2022

Required

Destination

URLs

Number of characters

Up to 1024 characters

Supported characters

Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.

Cautions

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Notes
Do not set deep links. It may not work properly.

Required

Display URLs

Number of characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.

Supported characters

Single byte alphanumeric characters (RFC3986) * [] cannot be used.

Domain extensions

Must contain a domain extension, e.g.,

www.yahoo.co.jp

Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*URLs are automatically generated from the app information for Campaign goal: App promotion.

Required for Campaign goal: App promotion

App Name

Number of characters

Up to 20 characters

Cautions

When App name exceeds the maximum length defined on Insertion Rules, the name can be abbreviated. However the name should be unique.

App ID /Package name

Enter App ID for iOS, enter Package Name for Android.