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Set up custom labels for audience list rules

This page describes custom labels that store visitors for each website.

What are custom labels
Sample custom labels
Sample site retargeting tag for custom label

What are custom labels

Custom labels let you filter your target audience. You can specify custom labels (any text) when you create an audience list.
When you use custom labels, you can sort information such as websites audience visited or event type of the app.
Learn more about Steps to use audience list targeting based on app event information.

Note
Custom labels are optional. Set them up and manage them at your own risk.

Sample custom labels


This example shows a travel website using "domestic travel" and "international travel" labels set for the site retargeting tag.

Custom labels sort audiences into visitors of domestic and international travel pages.

You can deliver different ads to these visitors based on this information.

Tips
  • Up to one label for a site retargeting tag per one page.
  • Custom label names are optional.
  • Up to 100 characters per label.
  • You can use half-width characters and numbers to create custom labels.
    Example
    *Available symbols
    ・-_.!~*'();/?:@&=+$,%#

Sample site retargeting tag for custom label

To set up a custom label, you need to fix a site retargeting tag.

See the following example settings for the travel website:

Tips
The previous tag is no longer available after May 2021. Use a new version when you add a new site retargeting tag.

Site retargeting tag (default)

"yahoo_retargeting_label": ""
→The value of the custom label is not set by default.

<script async src="https://s.yimg.jp/images/listing/tool/cv/ytag.js"></script>
<script>
window.yjDataLayer = window.yjDataLayer || [];
function ytag() { yjDataLayer.push(arguments); }
ytag({
"type":"yjad_retargeting",
"config":{
"yahoo_retargeting_id": "XXXXXXXXXX",
"yahoo_retargeting_label": "",
"yahoo_retargeting_page_type": "",
"yahoo_retargeting_items":[
{item_id: '', category_id: '', price: '', quantity: ''}
]
}
});

Sample setup for domestic travel page

"yahoo_retargeting_label": "domestic"
→Set the custom label "domestic" to the domestic tour page.

<script async src="https://s.yimg.jp/images/listing/tool/cv/ytag.js"></script>
<script>
window.yjDataLayer = window.yjDataLayer || [];
function ytag() { yjDataLayer.push(arguments); }
ytag({
"type":"yjad_retargeting",
"config":{
"yahoo_retargeting_id": "XXXXXXXXXX",
"yahoo_retargeting_label": "domestic",
"yahoo_retargeting_page_type": "",
"yahoo_retargeting_items":[
{item_id: '', category_id: '', price: '', quantity: ''}
]
}
});

Sample setup for overseas travel page

"yahoo_retargeting_label": "overseas"
→Set the custom label "overseas" to the overseas tour page.

<script async src="https://s.yimg.jp/images/listing/tool/cv/ytag.js"></script>
<script>
window.yjDataLayer = window.yjDataLayer || [];
function ytag() { yjDataLayer.push(arguments); }
ytag({
"type":"yjad_retargeting",
"config":{
"yahoo_retargeting_id": "XXXXXXXXXX",
"yahoo_retargeting_label": "overseas",
"yahoo_retargeting_page_type": "",
"yahoo_retargeting_items":[
{item_id: '', category_id: '', price: '', quantity: ''}
]
}
});

Learn more about Acquire Site Retargeting Tag and Tagging on Site and Create audience list.

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