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View Attribution model comparison report

*Display Ads (Guaranteed) is available for specific advertisers.


You can view attribution model comparison report by the following steps.

How to view Attribution model comparison report
Attribution model comparison report specified multiple accounts

Tips
Learn more details of this report on “Attribution model comparison report

How to view Attribution model comparison report

Steps

  1. In the upper right corner of the Campaign Management Tool, click the “Report” (bar-graph icon).
    Report
  2. “Report” > "Attribution model comparison report"
    Attribution model in detail
  3. The view of “Attribution model comparison report" appears. You can specify the desired contents for the following items.
    Report
    ・Attribution modelComparison base and compare with (A)
    Specify the attribution model for the base model and the comparative model.
    ・Type (B)
    Specify output items on the report. Select a campaign or an ad group.
    ・Lookback window (C)
    The duration of calculating conversion path. Set in the format of xx days from the time of conversion. 30, 60, 90 days are available.
    ・Include viewable impression to the evaluation (D)
    Check this option when you want to include viewable impressions in your conversion credit score calculation.
    ・Include video views in the credits (E)
    Check this option when you want to include video views in your conversion credit score calculation.
    ・Filter (F)
    You can narrow down the data to be displayed by specifying filter conditions.
    Click “Add” button to select filtering items. Enter conditions on the view displayed after selected items, then click “Apply” button.
    Available items are as follows.
     -Campaign ID
     -Campaign goal
     -Campaign name
     -Cost
     -Campaign buying type
     -Ad group ID
     -Ad group name
     *Only when selected “Ad group” for the type, “Ad group ID” and “Ad group name” can be seen.
    ・Download (CSV) (G)
    Click the button to download the report in CSV format.
  4. After the setting, click the “Preview” button. (H)
  5. The attribution model comparison report is displayed.
Note
  • Data after September 1, 2021, are measured on the following indexes. Note that the lookback window is after August 1, 2020.
    -Credits for conversions (incl. view-through)
    -Credits for cost/conv. (incl. view-through)
    -Credits for conversions (incl. view-through)
    -Credits for conv. value (incl. view-through)/cost
  • Note that the conversion-related items on the attribution model comparison report will be counted differently depending on the "Conversion action for optimization" setting of the campaign.
    For more detail, check the explanation on “The method of tracking “conversions”
  • Attribution model comparison report covers the data up to the previous day. The figures may differ from the performance report that also covers the data for the current day.
  • Display Ads (Guaranteed) only:When acquiring the attribution model comparison report for each ad group, the notation in the cost column will be "-" because the Time-slot buying products of Display Ads (Guaranteed) does not provide the cost value of the ad group.

Attribution model comparison report specified multiple accounts

When using MCC account, you can specify multiple accounts for attribution model comparison report. You can specify one account as the conversion target account and then select up to two accounts to include in the route. Search Ads account can be selected.
To specify multiple accounts, display the report view from MCC account view. Follow the steps below.

Steps

  1. Select MCC account on the Campaign Management Tool.
    Select account
  2. On the MCC account view, click “Report” at the right top.
    Report
  3. The view of “Report” appears. After that, the procedure is the same as for the ordinary attribution model comparison report.
    Only when creating a report that includes multiple accounts, the selection fields for "Track conversions for" (accounts that aggregate and display conversions) and "Include in path" are displayed. Select account.
    MCC report view
Note
  • When specifying multiple accounts, you can get the data after March 1, 2021 for the followings.
    -Credits for conversions (incl. view-through)
    -Credits for cost/conv. (incl. view-through)
    -Credits for conversions (incl. view-through)
    -Credits for conv. value (incl. view-through)/cost
    When specifying Search Ads account only, the reporting period is the same. Up to 30 days.
  • When reporting including Search Ads account, check the following restrictions.
    -Since the number of impressions tracked on Search Ads is not viewable impressions even when you select “Include viewable impression to the evaluation”, it evaluates the impressions, not viewable impressions.
    -Cost is the amount acquired at the time of report creation.
    -Even when specifying “One per click” on the conversion tag of Search Ads, attribution model comparison report aggregates all conversions.