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Auto bidding type “Maximize conversions”

The auto bidding type “Maximize Conversions” is the bid strategy that adjust the bid price automatically to maximize the number of conversions within the specified campaign daily budget.

Usage
Campaigns suitable for use
Notes for use

Tips

Usage

This bidding type is fitted when your goal is to acquire conversions as much as possible using the budget at the most.

Tips
When the rate of your lost impression share (budget) is high, you may be able to make a big difference by using the autobidding "Maximize conversions".

Campaigns suitable for use

When you deliver ads to maximize the number of conversions, you need 20 or more conversions in the last 7 days for each campaign. When using the autobidding “Maximize conversions”, refer to the number of conversions above as a guide.

Note that the system deliver ads to reach a certain number of conversions not to aim maximizing conversions, if you set the autobidding “Maximize conversions” for the campaign that has less than 20 conversions in the last 7 days. Once after 20 or more conversions occur in the last 7 days, our system will deliver ads with the aim of maximizing the number of conversions.

Note
Even if you have 20 or more conversions in the last 7 days, you may not be able to deliver optimally if the conversion data is small and the conversions are extremely biased in the ad group under the campaign.
To use a more stable auto bidding type “Maximize Conversions”, we recommend to set this type for campaigns that count 50 or more conversions per each campaign in the past 7 days.

Notes for use

  • When setting the auto bidding type “Maximize Conversions”, the only conversion that will be optimized is conversions via click (the metric is “Conversions (via click)”). Conversions via video views aren’t the target of this optimization.
    Learn about the indexes related to the conversion on videos on “Tracking conversions after video view”.
  • When the daily budget is small, your ads may not be delivered optimally.
  • It may not be possible to deliver your ads optimally if the target of the advertisement is narrowed down excessively with targeting settings.
  • When changed your daily budget in the middle of the day, the amount you can post will change regardless of the automatic bid settings.
    Learn more on “Budget change during the day

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