Carousel ad of Display Ads (Auction) is a horizontal banner ad that displays a combination of multiple images (carousel cards). Different images and URLs can be set for each carousel card. A rich advertising is possible by setting multiple landing pages and promoting multiple functions of the product and service. See the following example.


Create carousel ad
You can create a carousel ad with the following campaign goals.
	
Conversion
	
Website traffic
	
App promotion
Following steps describes how to create carousel ad. 
Check the Insertion Rules for the detail of length and image size.
Steps
	
Access to the Campaign management tool.
	
Select the campaign that you can create carousel ad on the campaign list.
	
Select an ad group.
	
Click the “Create Ad” button.
Tips
When you create ads soon after creating campaign and ad group, click “Add carousel ads” at “Ad setting” column.
	
The “Add carousel ads” view is displayed. First, enter the basic information for the carousel ad.
Tips
	
Learn about details on "destination URL" and "final URL", check the page "Create ads" > "Ad format types".
	
The destination URL format (prev) can be selected when editing existing ads but is planned to close at the end of October 2022.
	
The feature to convert from the destination URL (old) format to the new final URL format is now available. Learn about details on "Convert to Final URL format".
	
The feature to convert from the destination URL (prev) to the new final URL format is available.
-When you convert ad items of campaigns and ad groups under an account
Apply final URL format
-When converting ads under multiple accounts in bulk
Apply final URL format (cross accounts)

Items
Description
Ad name
The media name that you set for the card 1 will be automatically set as the ad name. You can edit the ad name once after you add the ad.
Status
Set On/Off status of the ad.
Display URL
・For the final URL format:
Display URL is automatically generated for your ads. When you want to display the domain and beyond, check "Up to the first directory".
・For the destination URL format:
Creating a new setting and editing are not available.
Destination URL
*Only for the destination URL format. 
Creating a new setting and editing are not available.
Final URL
*For the final URL format only.
Enter the URL of the web page that is displayed for the click on the ad.
Smartphone final URL
*For the final URL format only.
Enter the URL of the page for your smartphone, if the page displayed when you click the ad is different between your PC and smartphone,
Tracking URL
*For the final URL format only.
For tracking, set the URL for ad measurement.
Note
When you set a tracking URL for your ads, it will be applied to each carousel card also.
Custom Parameter
*For the final URL format only.
Enter the parameter name at the left, and the parameter value at the right.
Advertiser indication
Enter the company name, brand name, product name, or service name, to identify the advertiser.
Only the registered trademark name can be entered. 
Learn more details on the described page.
Button text
Select the button name to display in the ad. Select from the drop-down menu.
Third-party script tag src attribute URL (optional)
Enter the URL to script tag src attribute provided by analytics partners. See also the following help page.
Tracking with script tags provided by recommended partners
Note
To use the third-party script tag src attribute URL, you need a confirmation and agreement of the Agreement on Handling of Measurement Data. If you do not agree, the item will not be displayed. Learn more about details on “Agreement on Handling of Measurement Data”.
Impression Beacon URL (optional)
When you want to link the actual record of generating impression to the measurement tool, enter the URL issued by the provider of the tool that can link the impression data.
Note
To use the impression beacon URL, you need a confirmation and agreement of the Agreement on Handling of Measurement Data. If you do not agree, the item will not be displayed. Learn more about details on “Agreement on Handling of Measurement Data”.
Viewable impression beacon URL (optional)
When you want to link the actual record of generating viewable impression to the measurement tool, enter the URL issued by the provider of the tool that can link the viewable impression data.
Note
To use the viewable impression beacon URL, you need a confirmation and agreement of the Agreement on Handling of Measurement Data. If you do not agree, the item will not be displayed. Learn more about details on “Agreement on Handling of Measurement Data”.
Ad Preview
Click to preview how the ad is displayed with entered information.
Logo

Specify the logo image to set to the ad. Select a logo from the displayed list of added images or click “Add Image” to add a new image.
	
Next, you need to add a carousel card. The carousel card has a image and URL. Click the “Image” at the top and enter the required information.
You have to set two or more carousel cards. Click “Add” to add cards up to 10. You can sort the cards with image by dragging and dropping.
Click “Ad Preview” to preview how the ad is displayed with entered information.
Items
Description
Destination URL
*Only for the destination URL format.
This is the URL of the website that is displayed when the carousel card is clicked. Creating a new setting and editing are not available.
Final URL
*For the final URL format type only.
Enter the URL of the web page that is displayed when clicked on the carousel card.
Smartphone final URL
*For the final URL format type only.
Enter the URL for smartphone when the web page displayed for the click on the carousel card differs between PC and smartphone.
Title
Enter the title that is displayed on the carousel card as a headline.
Description
Enter the description that is displayed on the carousel card.
*As of July 2021, the description is not displayed. The specification may be updated later.
Image
Select the image from the list of added image to display on the carousel card. Or click “Add Image” to add a new image.
	
Click the “Add ads” button to complete.
	
You can check thumbnails of added ads. To add more ads, click “Add carousel ads” and repeat the steps to create.
	
Click “Create” button when complete adding ads.
	
The created carousel ad is displayed in the ad list. The created ads are subject to review.
Note
	
In some cases, images will be cropped automatically. The cropped area is up to 15 percent of width and height each of the image. Considering the possibility of cropping, we recommend to place the important elements of the ad to the center of the image. Carousel ads are created and displayed in the ad list. Created ads are subject to editorial review.
	
The corners of the image may be rounded on delivered ads.
	
Note that some image displayed on the carousel ads may be corrupted depending on the device in rare cases.
View this page in Japanese