Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Create carousel ad of Display Ads (Auction)

Carousel ad of Display Ads (Auction) is a horizontal banner ad that displays a combination of multiple images (carousel cards). Different images and URLs can be set for each carousel card. A rich advertising is possible by setting multiple landing pages and promoting multiple functions of the product and service. See the following example.


Create carousel ad

You can create a carousel ad with the following campaign goals.

  • Conversion
  • Website traffic
  • App promotion

Following steps describes how to create carousel ad.
Check the Insertion Rules for the detail of length and image size.

Steps

  1. Access to the Campaign management tool.
  2. Select the campaign that you can create carousel ad on the campaign list.
  3. Select an ad group.
  4. Click the “Create Ad” button.
    Tips
    When you create ads soon after creating campaign and ad group, click “Add carousel ads” at “Ad setting” column.
  5. The “Add carousel ads” view is displayed. First, enter the basic information for the carousel ad.

    Items

    Description

    Ad name

    The media name that you set for the card 1 will be automatically set as the ad name. You can edit the ad name once after you add the ad.

    Status

    Set On/Off status of the ad.

    Display URL

    *For the destination URL format only.
    Enter the URL that will be displayed as a part of the ad. Do not include "http://" or "https://" at the start of the URL. “/” can’t be entered at the end when entering the domain only.

    Example
    When the URL is “https://www.example.com/dir1/”, enter “example.com” or “example.com/dir1/”.
    For the final URL format type, the display URL is generated automatically.
    Check the option "Up to the first directory" to display the domain and later.

    Destination URL

    *For the destination URL format only.
    Enter the URL for the page that will be displayed when the ad is clicked.

    Final URL

    *For the final URL format only.
    Enter the URL of the web page that is displayed for the click on the ad.

    Smartphone final URL

    *For the final URL format only.
    Enter the URL of the page for your smartphone, if the page displayed when you click the ad is different between your PC and smartphone,

    Tracking URL

    *For the final URL format only.
    For tracking, set the URL for ad measurement.
    Note

    When you set a tracking URL for your ads, it will be applied to each carousel card also.

    Custom Parameter

    *For the final URL format only.
    Enter the parameter name at the left, and the parameter value at the right.

    Advertiser indication

    Enter the company name, brand name, product name, or service name, to identify the advertiser.
    Only the registered trademark name can be entered.
    Learn more details on the described page.

    Button text

    Select the button name to display in the ad. Select from the drop-down menu.

    Third-party script tag src attribute URL (optional)

    Enter the URL to script tag src attribute provided by analytics partners. See also the following help page.
    Tracking with script tags provided by recommended partners

    Note
    To use the third-party script tag src attribute URL, you need a confirmation and agreement of the Agreement on Handling of Measurement Data. If you do not agree, the item will not be displayed. Learn more about details on “Agreement on Handling of Measurement Data”.

    Impression Beacon URL (optional)

    When you want to link the actual record of generating impression to the measurement tool, enter the URL issued by the provider of the tool that can link the impression data.

    Note
    To use the impression beacon URL, you need a confirmation and agreement of the Agreement on Handling of Measurement Data. If you do not agree, the item will not be displayed. Learn more about details on “Agreement on Handling of Measurement Data”.

    Viewable impression beacon URL (optional)

    When you want to link the actual record of generating viewable impression to the measurement tool, enter the URL issued by the provider of the tool that can link the viewable impression data.

    Note
    To use the viewable impression beacon URL, you need a confirmation and agreement of the Agreement on Handling of Measurement Data. If you do not agree, the item will not be displayed. Learn more about details on “Agreement on Handling of Measurement Data”.

    Ad Preview

    Click to preview how the ad is displayed with entered information.

    Logo

    Specify the logo image to set to the ad. Select a logo from the displayed list of added images or click “Add Image” to add a new image.

  6. Next, you need to add a carousel card. The carousel card has a image and URL. Click the “Image” at the top and enter the required information.

    You have to set two or more carousel cards. Click “Add” to add cards up to 10. You can sort the cards with image by dragging and dropping.
    Click “Ad Preview” to preview how the ad is displayed with entered information.

    Items

    Description

    Destination URL

    *For the destination URL format type only.
    Enter the URL for the page that will be displayed when the carousel card is clicked.

    Final URL

    *For the final URL format type only.
    Enter the URL of the web page that is displayed when clicked on the carousel card.

    Smartphone final URL

    *For the final URL format type only.
    Enter the URL for smartphone when the web page displayed for the click on the carousel card differs between PC and smartphone.

    Title

    Enter the title that is displayed on the carousel card as a headline.

    Description

    Enter the description that is displayed on the carousel card.
    *As of July 2021, the description is not displayed. The specification may be updated later.

    Image

    Select the image from the list of added image to display on the carousel card. Or click “Add Image” to add a new image.

  7. Click the “Add ads” button to complete.
  8. You can check thumbnails of added ads. To add more ads, click “Add carousel ads” and repeat the steps to create.
  9. Click “Create” button when complete adding ads.
  10. The created carousel ad is displayed in the ad list. The created ads are subject to review.
    Note
    • In some cases, images will be cropped automatically. The cropped area is up to 15 percent of width and height each of the image. Considering the possibility of cropping, we recommend to place the important elements of the ad to the center of the image. Carousel ads are created and displayed in the ad list. Created ads are subject to editorial review.
    • Note that some image displayed on the carousel ads may be corrupted depending on the device in rare cases.