Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Import user identifier data and create custom list

Note
To import user identifier data,  you must use Yahoo! JAPAN Tag Manager that is available in Japanese. 

You can upload your own customer data (any user identifiers) ​​and import it into your audience list on Display Ads.
The imported data can be collated with the Yahoo! JAPAN data to deliver your ads to a list of users based on the user's identifier.

Data linkage mechanism for user identifiers
Steps

Tips
  • When using this feature, add the universal tag of Yahoo! JAPAN Tag Manager on your website.
  • Importing data of any user identifiers is supported on Yahoo! JAPAN Ads Display Ads API only. You can't import them from the Campaign Management Tool.
  • Learn about how to import ad identifiers for apps (IDFA or AAID) and email addresses on Import data and create audience list of customer data.

Data linkage mechanism for user identifiers

*Example of linking advertiser member IDs

Mechanism

Steps

1. Setup “user identifier synchronization tag” of Yahoo! JAPAN Tag Manager

When targeting using a user identifier, it is necessary to set the "user identifier synchronization tag" in advance in Yahoo! JAPAN Tag Manager and install the universal tag on your website. Learn about how to use Yahoo! JAPAN Tag Manager and how to set up a “user identifier synchronization tag.”

Yahoo! JAPAN Tag Manager - How to start using (Help pages in Japanese)
How to setup user identifier synchronization tag (Help page in Japanese)

2. Place the universal tag of Yahoo! JAPAN Tag Manager on the website

Put the universal tag of Yahoo! JAPAN Tag Manager on your website.
Learn more about how to put the tag on “Acquire and setup universal tag (Help page in Japanese).

3. Create an audience list

Create the audience list that you import user identifier data.
Select “customer data” for audience list type.
Learn more about Create an Audience list.

Tips
The duration of linked data, that you set when creating an audience list, is the item that sets the duration of the linked data in the list (up to 60 days). When you use the same list data after the expiration date, import the data again.

The user size of the similar user list becomes zero 28 days after you import customer data. (Similar users count in the base list when it exceeds 100 in the past 28 days.) To avoid this, import again within 28 days when you create a customer-data list to use an audience list based on similar users.

See Valid duration of data connection for more details.

4. Import user list file to an audience list

You can import your user list file to the created audience list. Note that you can import the user identifier only via Yahoo! JAPAN Ads Display Ads API.
Check the reference document of Display Ads API to learn more about how to import the user list file and the file format. Also, note that this feature is supported by Display Ads API v6.

Note
  • When using linked data, you must comply with Yahoo! JAPAN Advertising Data Usage Standards. Check the details on Yahoo! JAPAN Advertising Data Usage Standards.
  • User size is the approximate number of users you can deliver ads to. It is not the number of uploaded files.
  • The user size of the created audience list is not included in the default audience list.
  • If the number of data to be uploaded is small. the number of reaches (number of distribution target users” cannot be secured.
  • Downloading the imported data is not available.

View this page in Japanese