Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Import user identifier data and create custom list

On Display Ads advertisers can upload their own customer data (any user identifier) and import it to the custom list. You can use the imported data for ad delivery as a custom list after matching the data stored on Yahoo! JAPAN.

How data is linked with user identifiers
Steps to use

Tips
  • When using this feature, you need to add the universal tag of Yahoo! JAPAN Tag Manager on your website.
  • You can import the user identifier only via Yahoo! JAPAN Ads Display Ads API. The Campaign Management Tool does not support the importing feature.
  • Learn more to import identifier for app (IDFA or AAID) and email addresses on “Import data and create custom list.

How data is linked with user identifiers

*Example linking advertiser's member ID

Steps to use

1.Set “任意のユーザー識別子同期タグ (user identifier synchronization tag)” of Yahoo! JAPAN Tag Manager.

When targeting using an user identifier, it is necessary to set the "user identifier synchronization tag" in advance in Yahoo! JAPAN Tag Manager and install the universal tag on your web site. Learn more about how to use Yahoo! JAPAN Tag Manager and how to set “user identifier synchronization tag.” (Pages are in Japanese)

Yahoo!タグマネージャー ご利用開始の流れ(How to use Yahoo! JAPAN Tag Manage)
任意のユーザー識別子同期タグの設定について(How to set user identifier synchronization tag)

2. Install the Yahoo! JAPAN Tag Manager universal tag on your web site

Add the universal tag of Yahoo! JAPAN Tag Manager on your website. 
ユニバーサルタグの取得と設置 (How to create and add universal tag)

3.Create a custom list

Create a custom list to import user identifier. Learn more on how to “Create target list” on Campaign Management Tool. 

4.Import user list file to the custom list

Import the use list file to the custom list you created. You can import the user identifier only via Yahoo! JAPAN Ads Display Ads API. Refer to the Display Ads API reference for format and how to import the user list file. This feature will be available from Display Ads API v6.

Note
  • To link the data you will need to comply with Yahoo! JAPAN Advertising Data Usage Standards. Yahoo! JAPAN Advertising Data Usage Standards (PDF) 
  • The user size is the approximate number of users that ads can be delivered. It is not the number of upload file data.
  • The user size of the custom list created by importing is not included in the default list.
  • If the number of data to be uploaded is small, the number of reach (number of target users” cannot be secured.
  • Downloading the imported data is not available.

View this page in Japanese