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Content keyword targeting settings

Content keyword targeting enables you to control the ad delivery destination by specifying the content (article) of the web page or app that you want to deliver or exclude from ad delivery with keywords.
Learn more details on “Content keyword targeting”.

Following steps describe how to set content keyword targeting on Campaign Editor for Display Ads (Auction).

How to set content keyword targeting

1. Create content keyword list

First you need to create a list of keywords that specify contents.

2. Prepare campaign and ad group for content keyword targeting

3.Set content keyword targeting to ad group

The created content keyword list is associated to the ad group.

Tips
You can also set content keyword targeting with the following method.

Create content keyword list

Steps
  1. Click “Common Library” at the lower left side in the Campaign Editor main window.
  2. Select “Content keyword list” from the “Lists” on the left-hand side of the Common Library window.
  3. Click “Content keyword list” in the operation menu at the top portion of the data area.
  4. Data in the content keyword list is added to the lowermost line in the data area.
  5. Set each item in the content keyword list in the data details area.

    <Item explanation>
    Item nameDescription
    (1) Content keyword list nameEnter the search keyword list name.
    (2) List typeSelect type of list. Learn more details on “Type of contents keyword list”.
    (3) DescriptionEnter the description of a content keyword list.
    (4) Details of content keyword listSet the list content by clicking “Set/Edit content keyword list.”
    *See procedure 6 for details.
  6. Click the “Set/Edit content keyword list”.
  7. Select the content keywords to be added to the list on the displayed content keyword list setting view.
    (1) Search content keywords

    Enter the keyword to search for content keyword suggestions, then click the “Search” button.

    Tips
    ・You can make multiple entries by entering a line-break in the search keyword.
    ・In addition to Broad Match keywords, related keywords are also displayed in the content keyword suggestions. When you search by Exact Match, check the “Exact Match” in advance and click the “Search” button.
    (2) Content keyword suggestions

    A list of content keyword suggestions is displayed when a search is executed by “Search content keyword.” Check the checkboxes of content keywords to be added.

    Tips
    ・You can make multiple content keywords selections.
    ・Sorting by “Date added” and “Impressions” is available.
    (3) Selected content keywordsThe content keywords selected in the “Content keyword suggestions” are displayed.
    Note
    Displayed number of impressions for each content keyword is for reference, not guaranteed.
  8. Click the “Save” button.
    The settings of procedure 7 are applied to the data details area.

Set content keyword targeting to ad group

Steps
  1. Select “Content keyword” from the display content selection list on the left side of the Campaign Editor main window.
  2. Click the “Set up content keywords” in the operation menu at the top part of the data area.
  3. Select the content keyword list to be set.
    <When the ad group is not selected in the account tree>
    Following view is displayed. Select an ad group at “1. Select ad group” Select the content keyword list to be set at “2. Select content keyword list”.

    <When Ad Group is selected in the account tree>
    Following view is displayed. Select the content keyword list to be set.

    Tips
    Select the upper level, such as an account or campaign to shift all ad groups under that to being selected.
  4. Click “Add as “Allow”” or “Add ad “Exclude”” button.
  5. New content targeting settings are added to the lowermost line in the data area.
  6. Enter the “Bid adjustment” for the targeting at data details area.

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