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SKAdNetwork measurement support for iOS app

Campaigns with app promotion as campaign goal of Yahoo! JAPAN Ads Display Ads (Auction) support SKAdNetwork measurement for iOS app.

“SKAdNetwork” is a measuring feature for iOS app provided by Apple Inc. Even if tracking limitations are enforced by updating iOS, you can use SKAdNetwork to measure app installation and conversion.

Tips

How to use SKAdNetwork measurement

Currently, Yahoo! JAPAN Display Ads do not have the feature to acquire values from SKAdNetwork measurements. You will need to install a tracking tool that is linked to Yahoo! JAPAN Display Ads (linked tool) that supports this SKAdNetwork measurement.

Click the "Set" button for "SKAdNetwork measurement" on the creating campaign view, and select the linked tool from the pull-down of tools.
Campaigns that have already been created can be set on the editing view.

You can check the tools that can currently be used on "Measurement tool that can track app installation"

 


Restrictions using SKAdNetwork measurement

To support SKAdNetwork measurement some restrictions, such as the number of campaigns, have been added to App promotion campaigns for iOS. Details are as follows.

  • Campaigns for the same iOS app
    -Up to 20 campaigns per one account can be set to ad delivery “On”
    -Up to 20 campaigns per accounts of one company can be set to ad delivery “On” when the company manages multiple accounts
  • Ad measurement tools that support tracking installation of iOS apps is limited to one tool per campaign.