To share an audience list, see Share audience list on MCC account.
Before you create an audience list, create an MCC account, associate it to an existing account, and install a site retargeting tag on your website.
*When you use an audience list other than website visitors and rules, you don't need to install a site retargeting tag.
Tips
When sharing combinations and similar audience lists, you need to share the base list as well.
You can create an audience list in the following two ways:
Create a new audience list
Create a list by adding one from the linked ad account
There is a maximum limit of audience lists. If you see an error, check on the If you can't create an audiencelist section.
Create a new audience list
 
Create a new audience list
Steps
	
From the account list, select the MCC account.
	
From the top bar, click “Tools,” then “Audience list (Display Ads)” in the common library.
	
Click “Create audience list.” 
Learn about the steps after this step on “Create audience list.”
	
A new audience list appears.
Create a list by adding one from the linked ad account
You can create a new audience list by adding a list that belongs to a linked-ad account.
Note
	
You can add the audience list when it is in the linked-ad account and in the ad account that "Provides" lists to the MCC account.
	
You can't create a similar list based on the audience list created with this method.
	
When the original account changes the settings to "Don’t provide," ads in the ad groups that share this list stop running.
 
Create the list by adding from linked ad account
Steps
	
From the top bar, click “Tools,” then “Audience list (Display Ads)” in the common library.
	
Click “New audience list,” then “Add from linked ad accounts.”
	
Select the ad account and audience list.
	
Click “Add.”
If you can’t create an audience list
If you reach the maximum number of available audience lists, you can't create a new audience list. See the following cases:
1. You created 400 or more audience lists per account
You can create up to 400 audience lists per account. This number includes the default list (created automatically) and the audience list shared from your MCC account.
You can view the number of audience lists in the Campaign Management Tool. Learn more
If you see an error while creating an audience list for your MCC account, check for the number of lists in the shared accounts. If one of the accounts has 400 or more audience lists, the MCC account can't create a new audience list.
2. You created 500 or more audience lists per tag
You can create up to 500 audience lists per site retargeting tag. When you share audience lists, this count includes the lists created in the account (MCC or ad account) that provides the tag and lists that are used as combinations in the shared accounts. Check the number of lists you created for each tag.
Tips
The audience list (similar) and audience list (custom) have a different upper limit. Learn more
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