Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Create Target list of MCC account

Learn about how to use Sharing target list of MCC account on “Sharing target list on MCC account”.
After creating MCC account, linking your account, and installing the tag for site retargeting on your website, create target list.

Tips
When sharing the target list (combination) and target list (similar), it is necessary to share all the original target lists as well.

You can create a target list in the following two ways.
Create a new Target list
Create the list by adding from linked ad account

The target list has a maximum number of creations. If an error is displayed and the target list cannot be created, check ”if the target list cannot be created”.

Create a new target list

Follow the steps below to create a new target list.

Create a new Target list

Steps
  1. From the account list, select the MCC account.
  2. Click the “Tools” at the right top, then click “Target list (Display Ads)” in the common library.
  3. Click the “Create Target List” button, then select any of the following lists.
    ・Rule list
    ・Combination list
    ・Similar list
    ・Custom list
    Learn about the steps after selected creation method on “Create target list
  4. The created target list is added.

Create the list by adding from linked ad account

Add the created target list held by the ad account that have been linked to MCC account and create a new target list.

Note
  • The target list that can be added is only the list added to the linked ad account and the ad account for which "Provide lists to MCC account" is set to "Provide".
  • It is not possible to create target list (similar) based on the target list created by this method.
  • When you change the setting of “Provide lists to MCC account” to "Don’t provide" on the ad account that provides the target list, ad delivery of other accounts’ ad groups that have been set the providing target list will stop.

 

Create the list by adding from linked ad account

Steps
  1. Click the “Tools” at the right top, then click “Target list (Display Ads)” in the common library.
  2. Click “New target list” button, then click “Add from linked ad accounts”.
  3. Select the ad account and target list in the displayed list.
  4. Click “Add”.

When you can’t create a target list

When creating a target list with an MCC account or an advertising account under it, it may not be possible to create it because the maximum number of creations has been reached. Check the following for the number of target lists created.

1. Reached the maximum number of creation for each account 400

You can create up to 400 target lists per account. Check whether there are 400 target list for the account. Also note the count includes the automatically created target list (default) and the target list shared from your MCC account.
You can check the number of created target list on Target lists view.
Learn more details on “Target Lists screen”.

If you see a cap limit error when creating a target list for your MCC account, check the number of target lists created for your ad account that shares the target list. If even one of the shared advertising accounts has reached 400 target lists, you cannot create a new target list with that MCC account.

2. The number of creations for each tag has reached 500

You can create up to 500 target lists per one site retargeting tag. If you are using the sharing target list function, in addition to the target list created by the account that issued the tag (MCC account or ad account), the number of cases will include the combination list by the shared account. If an error message indicating that the creation limit of 500 has been reached is displayed, check the number of creations for each tag

Tips
he target list (similar) and target list (custom) have a separate maximum number of creations. Please refer to the following document for further details.
Similar list
Custom list

View this page in Japanese