Yahoo! JAPAN Ads

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Set Bid Adjustment Rate for Each Targeting

With Display Ads (Auction), you can adjust bid higher/lower for each targeting set for the Ad Group.

About Bid Adjustment feature
A function which can adjust the bid by setting increase/decrease rate to the original bid to weight on specific targeting.
It enables simpler management of Ad groups because the bid in an Ad group can be adjusted at once. You can set the bid adjustment feature of all targeting for ad group.

  • If you set "Exclude" for ad delivery for audience list targeting, placement targeting and content keyword targeting, you can't set the bid adjustment rate.
  • When you set autobidding in the your campaign's bid strategy, the bid adjustment rate set for each targeting will not apply.

Example of using the feature
Ex: Male is more likely to buy the product, an like to set the bid as “Male:50 JPY” and “Female:40JPY.”

<When not using the Bid Adjustment function>
Create following 2 Ad groups.
(Ad Group1)
- Bid: 50 JPY
- Gender targeting: Male
(Ad Group2)
- Bid: 40 JPY
- Gender targeting: Female
-> Separate Ad groups are needed for each targeting (male/female) and manage them.

<When using the Bid Adjustment function>
Create 1 Ad group.
(Ad Group1)
- Bid: 40 JPY
- Gender targeting: Male (Bid adjustment rate: 25% →Bid will be 50 JPY)
- Gender targeting: Female (Bid adjustment rate: 0% →Bid will be 40 JPY)
-> By using the Bid Adjustment function, you can manage different bid for targeting in one Ad group.

Details of Bid Adjustment feature
・Available Bid Adjustment rates

Increase by : From 1% to 100% (Increase the original bid from 0% to100%)
Decrease by : From -1% to -90% (Decrease the original bid from -1% to 90%)
* If the Bid Adjustment rate is “0%,”it will not be adjusted.
* Set in units of 1% with single byte numbers.

・How to calculate the bid when adjusted
Bid Adjustment rate applied is decided by multiplying original bid set to the Ad groups/Ads and Bid Adjustment rate set to Targetings.
Please refer the example of how to calculate the actual bid after Bid Adjustment.
<Example Setting>

ItemSet amount
Ad Group Bid40 JPY
Geographic Locationtokyo_pref+20%

<Example Calculation>
Actual Bid Adjustment rate= Gender× Age × Device
Bid=40 JPY×180% = 72 JPY

For the following targeting, the maximum bid adjustment rate will be applied if one internet user matches to more than one specified list (category).
-Audience list targeting
-Search keyword targeting
-Content keyword targeting
-Placement targeting
-Audience category targeting
-Site category targeting

When the settings are “travel:+100%” “housing:+20%” minivan:+50%,” the bid adjustment for an user who is interested in all of them will be “100% (Max) +100% (Original)=200%.”

How to set Bid Adjustment Rate
Bid Adjustment for each targeting can be set on the targeting list on Campaign Management Tool. Steps are as follows.

  • Bid adjustment rate can't be set when creating or editing ad group.
  • For targeting options other than age, gender, or device, targeting options not set to the ad group will not be listed.

Set Bid Adjustment Rate

  1. Click a targeting form the side menu.

  2. When you mouse over on the Bid adjustment the edit icon will display. Click the edit icon.
  3. Select "Increase" or "Decrease" and enter the bid adjustment rate. 
  4. Click "Apply."

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