The following measures are required for app install tracking in Yahoo! JAPAN Ads Display Ads (Auction).
	
Install the tool described on the “List of Ad Effectiveness Tracking Tools that support app install tracking and Required Parameters”
	
Set up conversion tracking on the Campaign Management Tool
	
Set up the install tracking URL in the ad to be delivered
Learn more about app install tracking in the following pages.
	
Mechanism for app install tracking
	
List of Ad Effectiveness Tracking Tools that support app install tracking and Required Parameters
	
Setup procedure on the Campaign Management Tool
	
Conversion tracking setting
	
Setting on New ad screen
Mechanism for app install tracking

* What is an SDK?
An SDK is a set of programs etc. required for software development.
Tips
	
App install tracking uses the first open of the app as the installation time.
	
It is available to track the case when the user did not click on the delivered Display Ads and to track a conversion (view through conversion) by user who did not view the video to be charged by some limited tracking tools. Check the table "List of Ad Effectiveness Tracking Tools that support app install tracking and Required Parameters" below. 
Learn more details on "What is view-through conversion".
	
SKAdNetwork is available for tracking iOS app. 
Learn more on SKAdNetwork measurement support for iOS app
	
Some measurement tools can all install information occurred on the measured apps. Learn more details on the following announcement.
Display Ads (Auction) New post back settings on tracking tools
 
Setting procedure on Campaign Management Tool
Setting conversion tracking
Steps
	
Click the "Display Ads" tab on the Campaign Management Tool.
	
Click the tool icon in the upper right corner.
	
Click “Conversion tracking” on the displayed menu.
	
Click “Create New Conversion Tracking” on the “Conversion Tracking” screen.
	
When the Create New Conversion Tracking screen is displayed, enter the following items.
Item Name
Description
Conversion Name
Enter the name to identify Conversion tracking in 100 characters or less, full-width or half-width characters permitted. Enter the name based on the purpose of tracking or setting conditions of the tag to be easily identified.
Tips
The same conversion name can not be used in an account.
Conversion Type
Select “App.”
Tips
Select “Web” to track conversions on websites. Refer to “First Setting of Conversion Tracking for Website” regarding conversion tracking on websites.
App OS
Select the app OS that is the target of install tracking, from the following. Select the same OS as the OS of the app set in the campaign. 
	
iOS
	
Android
App ID/package name
Enter an app ID/package name of the app that is the target of install tracking. Enter an app ID/package name that is the same as that for campaign setting. 
	
For “iOS” : Enter app ID.
	
For “Android” : Enter package name.
Tracking purpose
Fixed to “Other.” Cannot be changed.
Conversion window
Enter the conversion tracking period (number of days starting the ad click to the conversion) from 7 to 90 days, with half-width numerals.
Tips
The actual tracking period may be different due to the specifications of the Ad Effectiveness Tracking Tool being used.
Conversion window (video)
Enter the conversion tracking period (number of days starting the video view to the conversion) from 1 to 30 days, with half-width numerals. Default setting is “1.”
* Displayed only when video ads can be used. Refer to “Tracking conversions after video view” for details.
Counting option
Fixed to “One.” Cannot be changed.
Include to conversions
Select whether conversions to be tracked with this setting are used for Auto Bidding.
Select “Include” to use for Auto Bidding.
Select “Exclude” not to use for Auto Bidding.
If “Exclude” is selected, numbers are included in the item of “Total No. of conversions” including a campaign, but not in the item of “No. of conversions.”
Bid strategy
Tips
When selecting “select conversion settings to be used for optimizing by campaign” at ”Conversion action for optimization” of campaign, this setting will not be applied. The conversion setting selected for the campaign or the conversion measured by the conversion group will be counted in “Conversions” and it will be used for optimizing.
Value per conversion
Fixed to “0.” Cannot be changed.
	
Click “Create.”
Setting on New Ad screen
Sets the URL for install tracking that has been issued by the tool supplier as the destination URL (for the destination URL format type) or the tracking URL (for the final URL format type) of the ad on the New Ad screen.
At that time, check that the required parameters are listed in the “List of Ad Effectiveness Tracking Tools that support app install tracking and Required Parameters.” If not listed, add parameters to the URL.
* Learn more about the detail of creating ads at “Create ads.”
Tips
When you track view-through conversion, set the URL issued by your tracking tool at the field of viewable impression beacon.
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