Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

About ad delivery

Display Ads (Auction) runs using the ad delivery method to maximize campaign goals, not using flat metrics to calculate ad quality.

“Auction Rank” is a base factor that decides to deliver or not deliver ads. The bid and ad quality calculate the auction rank.

Factors to decide ad quality

For Display Ads (Auction), different metrics (optimizing metrics) depending on campaign goals calculate ad quality.
For Display Ads (YDN), multiple factors such as past action rate and ad relevance decide ad quality.
For Display Ads (Auction), the estimated action rate that is the most suitable for each campaign goal decides ad quality. As a result, ads are delivered to maximize each campaign goal.

The point of optimizing each campaign goal

The following table describes points of optimizing each campaign goal.

Campaign goals and optimizing metrics

Campaign goalsOptimizing metrics
Video viewOptimize to get the most video views
Website trafficOptimize to get the most clicks
App promotionOptimize to get the most conversions
ConversionOptimize to get the most conversions
Item list promotionOptimize to get the most conversions