Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Labels feature

Labels are available in the Yahoo! JAPAN Ads Display Ads management tool.
You can organize the elements (campaigns, ad groups, ads) into groups by marking with terms (labels).

Labels let you check, analyze, and filter data by the specified group and help you manage your ads more effectively.

Counting data using labels
Best practice
How to use labels


  • You can create and apply labels from the list of each element.
    Learn more about Create labels and set up.
  • You can create up to 1,000 labels per account.
  • You can apply labels to the following elements:
    • campaign
    • ad group
    • ad
      You can apply up to 50 labels per element.
      *You can apply more than 1,000 labels to your elements while the maximum limit to create labels is 10,000.
  • You can select multiple elements and apply labels in bulk.
  • You can add colors and descriptions to the labels of your word. Label colors help you find the label on the list quickly.
There are 20 colors available on the new platform.
Apply a label individually to each element. The labels applied don’t affect elements in other levels.
When you apply a label to a campaign, the label doesn’t affect ad groups and ads under the campaign.

Counting data using labels

In this example account, each label has the following number of clicks:

 Label ALabel BLabel C
Campaign7 clicks20 clicks27 clicks
Ad group22 clicks20 clicks0 click
Ad14 clicks20 clicks7 clicks

Best practice

You are an online retailer that sells apparel (outerwear and shoes).
  • Campaign: you have “East” and “West” campaigns to manage separate budgets.
  • Ad group: you have “Outerwear” and “Shoes” ad groups.
  • Ad: you have different ads depending on the item category and price type.

→In this example, the same item category and price type exist in different campaigns.
Your data appear in the campaign and ad group unit, so you need to calculate your data of each item category or price type using your spreadsheets.

Applying labels to each item category and price type lets check and analyze data in the category or price unit with less effort.

To check your data in the label or campaign unit, use filters.
Check performance data using labels

How to use labels