Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

About frequency cap

A frequency cap limits the number of times your ads appear to the same person.
You can control how many times a user sees your ad (frequency control).

About frequency cap settings

In the campaign settings, you can set up the frequency cap that limits how many times your ad appears to the same user over a given time. The number of times your ad appeared is counted based on the viewable impressions.

A viewable frequency counts one when your ad appears (50 % or more in one second or more continuously) in the user's visible area.

Set up frequency cap

The following settings are available:

  • Period: a duration of controlling ad delivery.
    Units of day, week, month are available.
  • Impressions: a limit of number of impressions per unique user.
    Available from 1 to 100.
  • Level: a layer or a unit to set up the frequency cap.
    -Campaign: a frequency cap applies to all elements under the campaign.
    -Ad group: a frequency cap applies to ad groups under the campaign.
    -Ad: a frequency cap applies to ads under the campaign.
Tips
When you change your frequency cap setting, the number of times the ad is displayed to the same user will not be reset at the changed timing. The number of times before changing the setting is also counted as the number of times during the period.


Sample settings

[Sample 1]

  • Period: month
  • Impressions: 5
  • Level: campaign

→A unique user sees the ads in the same campaign up to five times per month.

This month, user A already saw the ads (ad 1-4) in campaign 1 five times.
The ads (ad 1-4) in campaign 1 are no longer delivered to user A this month (due to reaching the limit).

[Sample 2]

  • Period: week
  • Impressions: 5
  • Level: ad group

→A unique user sees the ads in the same ad group up to five times per week.

This week, user A already saw the ads (ad 1-2) in ad group 1 five times, and ads (ad 3-4) in ad group 2 four times.

  • The ads (ad 1-2) in ad group 1 are no longer delivered to user A this week (due to reaching the limit).
  • The ads (ad 3-4) in ad group 2 may be delivered to user A one more time this week.

[Sample 3]

  • Period: day
  • Impressions: 5
  • Level: ad

→A unique user sees the same ad up to five times per day.

Today, user A already saw the ad 1 five times, ad 2 twice, and ad 4 five times. Ad 3 hasn’t been delivered.

  • Ad 1 is no longer delivered to user A today (due to reaching the limit).
  • Ad 2 may be delivered to user A three more times today.
  • Ad 3 may be delivered to user A five more times today.
  • Ad 4 is no longer delivered to user A today (due to reaching the limit).
Tips
Depending on the conditions of the ad delivery environment, the ad may be delivered more than the number of times set in the frequency cap.

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