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Connect video view data to tracking tool

You can add data link of following each metrics to the tools that support video view tracking on Yahoo! JAPAN Ads Display Ads (Auction).

  • Viewing beacon URL (start)
  • Viewing beacon URL (3 seconds)
  • Viewing Beacon URL (10 seconds)
  • Viewing Beacon URL (25%)
  • Viewing Beacon URL (50%)
  • Viewing Beacon URL (75%)
  • Viewing Beacon URL (complete)

Learn more about video view data tool linkage as follows.
Mechanism of video view data tool linkage
List of tools supporting video view data linkage and required parameters
Agree with Agreement on Handling of Measurement Data
Setup in Create Ad screen

Mechanism of video view data tool linkage

List of tools supporting video view data linkage and required parameters

Tool Supplier/Tool nameRequired parameters
INTAGE Inc./
I-SSP
ebaddid=$${ifa}$$
Sizmek Technologies Co., Ltd.
Sizmek MDX, Sizmek SAS
ebaddid=$${ifa}$$
Nielsen Digital Co., Ltd.
Nielsen Digital Ad Ratings, Brand lift Plus
c9=devid,{ifa}&c13=asid,PC458935D-6664-4428-8E59-0531C4FDB77D
Video Research Interactive Inc./
Interactive Tracker Next
dcid={ifa}
Macromill, Inc./
AccessMill
ifa={ifa}
Flashtalking/Campaign Manager(Not required)
Google/Campaign Manager 360dc_rdid={ifa}
*Updated December 2020.
*Tools supporting video view data linkage and available parameters may change without prior notice.
*Depending on the tool, some video viewing data may not be acquired. For support, contact your tool supplier.

Common parameters for all tools

Parameters for cache busting

*Contact the supplier of the tool being used regarding the settings when these parameters are required.

XXX=__timestamp__

*Other description methods (e.g. XXX=[timestamp] etc.) are invalid.

Agree with Agreement on Handling of Measurement Data

Before using tool linkage for video viewing data, you need to check and agree to the terms and conditions for handling of measurement data.

Steps
  1. On the Account list page, click the "Settings" besides the account to be edited.
  2. On "Account Information" view, click the "Edit" button at the page top.
  3. From the "Other" section, confirm the Agreement on Handling of Measurement Data (Japanese) and select "Agree with Agreement on Handling of Measurement Data (Japanese) and use measurement tag," then click "Save."

Set up in Create Ad screen

Tips
Items of video view data linkage can be set only when you set videos to your ads.

Set up the following items on the Campaign Management Tool when you create a video ads and PC Brand Panel (video).
When you set up, please confirm whether the required parameters that described on "List of tools supporting video view data linkage and required parameters" are involved. If such required parameters are not involved, please put the parameters on URLs.

  • Viewing beacon URL (start)
  • Viewing beacon URL (3 seconds)
  • Viewing beacon URL (10 seconds)
  • Viewing Beacon URL (complete)
  • Viewing Beacon URL (25%)
  • Viewing Beacon URL (50%)
  • Viewing Beacon URL (75%)
Note
  • Only half-width alphanumeric characters and half-width symbols (symbols conforming to RFC3986) can be used in the beacon URL. Japanese URL cannot be used. Encode the symbols in the URLs (other than parameters for tracking).
  • Required specs and settings (tool settings and beacon URL issuance, etc.) for tools supporting video view data linkage are not supported by Yahoo! JAPAN. For support, contact the tool supplier.

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