Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Age targeting

*”Display Ads (Guaranteed)” is available for limited users who have a contract for Display Ads (Guaranteed).


Age targeting can be used to set the age group of Internet users viewing ads in advance, in order to narrow down ad display to users in a specific age group.
You can set the age groups to deliver ads for each ad group. Selecting several age groups is also possible.

Note
The accuracy of targeting is not guaranteed. Selected settings and other factors may cause inaccuracy of this targeting.

Age groups
Predicted users
Set age targeting
Change Age Targeting settings (On/Off) in bulk

Age groups

You can set age targeting by the following age groups (ranges).

Age groups

  • 15-19
  • 20-24
  • 25-29
  • 30-34
  • 35-39
  • 40-44
  • 45-49
  • 50-54
  • 55-59
  • 60-64
  • 65-69
  • 70 or more
  • Unknown *Ads are delivered only to users whose ages are unknown.
Tips
  • The default setting is “All ages.”
  • The new age group includes “predicted users.”
  • You can set the bid adjustment for each gender you set.
    Learn more details on the following help page. Set Bid Adjustment Rate for Each Targeting

Previous age groups

The old age groups that had been used before June 8, 2021 were ended.
Numbers of actual performance occurred in the old format are seen with the string "(previous)" on the performance report and on the list of age targetings.

Example of old age group
"15-17 (previous)"

Convert to new age groups

For Display Ads (Auction), when you have set the previous age groups, you can switch to the new age group on the ad group edit view or the age targeting edit view in the ad group list.
Click "Switch to new version" to display the edit view with the new age group after switching. Converting to the new version will be done when saving the changes.

Note that even if you change the setting of an ad group that has the previous age group set to "All ages," the age group will switch to the new version. Ad performance will be reported by the new age group.

Note
  • You can’t switch back to the previous age group once you switch to the new version.
  • New age groups delivers ads including the predicted users.

The conversion details are as follows when you click “Switch to new version.”

Predicted users

Predicted users are users who are presumed to be in the age group by machine learning based on the ad delivery results and interests based on the user's search history. Ads are displayed for users who are assumed to be target users of that age group, in addition to the explicitly targeted age group users.

Example
When you select checkbox of “20-24”:
→Ads will be delivered to users of “age determined 20 to 24” and users “with ages predicted 20 to 24.”

 

Set age targeting

Follow the steps to set age targeting.

  • You can set by either of the following steps.

Select an ad group from "Edit" on the age targeting list view
Set from the New ad group view or Edit ad group view

Select an ad group from "Edit" on the age targeting list view

Steps
  1. Click “Age” on the side menu.
  2. Click “Edit.”
  3. Click the campaign that includes the ad group and the ad group you are to set the targeting.
  4. Select “All ages” or “Specify ages” in the Age Edit view.
  5. When you select “Specify ages” select the checkbox of the age group you are to deliver your ads and clear the checkbox of the age groups you don’t want the ads to be delivered.
  6. Click “Set.”

Set from the New ad group view or Edit ad group view

Steps
  1. In the “Create ad group” view or “Ad group settings” view > select “ “All ages” or “Specify ages” in the “Ages”
  2. select the checkbox of the age group you are to deliver your ads and clear the checkbox of the age groups you don’t want the ads to be delivered.
  3. Click “Create” or “Save.”

Change Age Targeting settings (On/Off) in bulk

Age Targeting settings (On/Off) can be changed by the following steps.

Change Age Targeting settings (On/Off) in bulk

Steps
  1. Click “Age” in the side menu
  2. Select the checkbox of age groups
  3. Click "Bulk edits”
  4. Click “Turn on” or “Turn off”

    Tips
    • You can’t turn off all age groups including “Unknown.” Set "on" for one or more age groups or unknown option.