Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Create placement list

To set Placement Targeting, you need to prepare a placement list in advance.
What is a Placement List?
Placement List type
On Targeting using a Placement List
Create Placement List
Tips to Create Placement List

What is a placement list?

This is a list of URLs of websites that deliver ads (or do not place ads). Set an ad group for the created placement list and use placement targeting.

Tips
  • Individual smartphone app URLs can also be added to the placement list. For details see On URLs at Smartphone App Delivery Times.
  • When a directory is included in the URL registered in the placement list, the URL will be a target for delivery only when the directory part is perfectly matched.
    Example
    When placement list including URL “yahoo.co.jp/1” is set as “placement target” in ad group B
    • “yahoo.co.jp/1/2”: for delivery (prefix match)
    • ”news.yahoo.co.jp/1”: for delivery (suffix match)
    • ”news.yahoo.co.jp/1/2”: for delivery (the registered URL “yahoo.co.jp/1” is fully included within this URL)
    • “yahoo.co.jp/111/2”: not included for delivery (registered URL ”yahoo.co.jp/1” directory part is “1” but because this URL is “111” it’s not a match)
  • To set up Yahoo!JAPAN homepage (for PC) as a delivery (or exclusion) page, specify the following address:
    toppage.yahoo.co.jp

Placement List type

There are two types of placement lists-Standard and Exclusions-only.

TypeStandard listExclusions-only list
Intended useYou can set to the ad group as eligible for ad delivery or no ad delivery.You can set to the ad group only as no ad delivery.
Number of lists you can create per accountUp to 100
*Exclusions-only list included
Only one
Number of URLs per listUp to 1,000Up to 10,000

On Targeting Using Placement Lists

If you set a placement list, the list registered URL with prefix match, or suffix match URL website will be for ad delivery (or for non-delivery). Non-match URL websites are not targeted for placement targeting.

Example
When a placement list that includes the URL “www.yahoo.co.jp” is set for delivery for ad group A.
“www.yahoo.co.jp”: for delivery
“shopping.yahoo.co.jp”: for non-delivery (because “www” is not included)
*To make the two above URLs targeted for delivery, configure “yahoo.co.jp” by direct entry.
Note
Placement targeting can be set for ad groups for which ad delivery method is by a campaign of “Targeting” “Infeed Ad” and “Video Ad.”

For details of placement targeting, refer to Placement Targeting.
Please also use it together with the placement report when setting placement targeting.
Placement Report

Create Placement List

Steps
  1. From the top bar, click the Tools icon.
  2. From the common library section, click "Placement list." 
  3. Placement lists appear.
  4. Click “+Create Placement List.” 
  5. Click "Standard list" or "Exclusions-only list."
  6. Create placement list screen is displayed so enter the following items:
    - Placement list name
    Enter a Placement List name. You cannot enter the same name as for a list that has already been created. Entry is required.
    - Description (optional)
    Enter the description of your placement list.
    - Add URL
    Set URLs for websites to be registered in the placement list. Select URL for registration from the list or manually enter. 

    Find URL and select
    You can select URLs to add to Placement List from the list of URLs of websites with ad delivery results. Select “Find URL and select”.

    (1) Find URL
    Designate the search keyword and click the search button, and you can find URLs that match the keyword. Broad Match is supported.
    (2) Narrowing functionality
    You can narrow it down by any site category or ad type (text, banner, responsive).
    (3) Selection button
    Selected URLs will be registered in the placement list.
    (4) URL
    URL candidates with delivery records will be displayed. A maximum of 10,000 items can be displayed in a list.

    Tips
    URLs from the URL candidate list are displayed for each domain or directory (up to the second level) (depending on the website, some URLs are displayed up to the domain).

    (5) Confirm ad type
    Click the "i" icon next to each URL and you can check the site's ad types-text, banner(image), responsive (image and video)-and supported image sizes.
    (6) Reference values
    The reference value is displayed based on the results for each URL. The number of impressions and user size will be displayed as the total value at the device level.
    *The value displayed as the reference value is the ad impressions number as well as the user size tallied by us independently. The value does not show the media scale such as the page-view numbers (PV) or unique user numbers (UU) for each domain or each URL.

    Tips
    • User size is the number of visitors that access the target URL.
    • When URL candidate list reference value is less than 100 “less than 100” is displayed. For 1000 or more, the first 2 digits are left and the third and following digits are rounded down and displayed.
      Example
      Impressions-1: Less than 1,000
      Impressions-999: Less than 1000
      Impressions-2,999: 2,900
      Impressions-15,999: 15,000
      • URLs for which the total value for the number of impressions for all devices is less than a certain value will not be displayed in the URL candidate list.


    • To set up Yahoo!JAPAN homepage (for PC) as a delivery (or exclusion) page, specify the following address:
      toppage.yahoo.co.jp
    Example:
    • The URL candidate list is tallied from data for the last 30 days and periodically updated.


    (7) ”Include unknown ad places” button
    URLs for which the delivery place cannot be acquired (unknown address) are added to the placement list.
    (8) ”On” “Off” Button
    Click the round button and change the ”On” “Off” status of the applicable URL. If a URL is added to the placement list but will be removed from the list temporarily, click “OFF” button.
    (9) List of URLs already added to placement list
    Display list of URLs already added to Placement list.

    Enter URL manually
    Enter URL to add to placement list. Select “Manually enter URL.”

    (1) URL entry field
    Enter URL to add to placement list. When entering multiple URLs, enter them separated by line breaks.
    For URL entry rules, see the following.
    [Domain and directory entry rules]

     RulesDetails and examples
    1Number of charactersUp to 250 characters for domain and directory
    2Domain and directory levels
    1. There is no limit on the number of domain levels 
    2. Up to the second level
      (Correct) example.com/dir1/dir2
      example.domain.com/dir1
      (Incorrect) example.com/dir1/dir2/dir3 (It includes the third directory.)
    3Slashes The trailing slash is unnecessary
    (right) example.com
    (wrong) example.com/
    example.com/dir1/
    4Available characters and symbols
    1. Characters and marks that can be used in domains
      single-byte alphanumeric characters and the single byte symbols below
      “. (period)” “- (hyphen)”
    2. Characters and marks that can be used in directories
      single-byte alphanumeric characters and the single byte symbols below
      - (hyphen), _ (underscore), . (period), !, ~, *’, (, ), ; (semicolon), /, &, : (colon) ,@, =, +, $, , (comma), %
    5Unavailable characters 
    1. Protocol headers (http:// https:// etc.)
      (wrong) http://example.com
    2. Port number (:80 :8080 etc.)
      (wrong) example.com:8080
    3. Hash, query, file, etc.
      (wrong) example.com/#test
      example.com/?test=111
    6Upper and lower casesFor both domains and directories, you can enter upper and lower case characters. however, upper case characters will automatically be changed to lower case characters when entered

    (2) ”Add URL” button
    Add URL entered in the URL entry blank to placement list
    (3) ”Include unknown ad places” button
    URLs for which the delivery place cannot be acquired (unknown address) are added to the placement list.
    (4) ”On” “Off” Button
    Click the round button and change the ”On” “Off” status of the applicable URL. If a URL is added to the placement list but will be removed from the list temporarily, click “OFF” Button.
    (5) List of URLs already added to placement list
    Displays the list of URLs already added to placement list.

  7. Click “Save.” 

For steps to set a created placement list in an ad group, see the following page.
Associate Placement List to ad group

Tips to Create Placement List

On the view of Creating Standard list, load the settings of the currently existing list to check the information on the entry field.
Click "Load existing placement list" and select the list to be loaded on the appeared window.
With this operation, you can omit the steps to enter each setting item.

Tips
There is no "Load existing placement list" in Creating Exclusions-only list view.

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