Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Check performance data

You can check the performance data on lists of campaigns, targeting options, etc. You can select metrics for the graph and compare the data between different durations.

The main metrics, impressions, cost, etc., appear as default. You can modify columns as needed.

Removed elements (ads, etc.) don't appear on the list of each element. To check the performance data for removed elements, create a performance report. Learn more

Check performance data

  1. View the Display Ads' management tool.
  2. Check campaigns' performance data on the "Campaigns."
    The total value appears at the top row.
    • Ad groups:
      To view the list of ad groups, click "Ad group" from the left navigation menu.
    • Ads:
      To view the list of ads, click "Ads" from the left navigation menu.
    • Targeting:
      To view the list of targeting options, click the option (Device, Gender, Age, etc.)  from the left navigation menu.
  3. To change the period, click the date at the top right, then specify a duration from the menu. Durations such as yesterday, last month, etc. are available.

    To specify the duration, click “Custom,” select dates on the calendar, then click “Apply.”

Compare data

You can compare your data in different duration. You can compare with last month or last quarter.

  1. View the Display Ads' management tool.
  2. To check values for other elements such as ad group or targeting options, select one from the left navigation menu.
  3. From the dates at the top right, click “Custom.”
  4. Click “Compare.”
  5. Select the base duration to compare next to the blue dot.
    You can specify the date on the calendar or enter it in “yyyy/mm/dd” format.
  6. Select the duration next to the orange dot.
    When you click “Specify period” and select “Previous same period,” the same duration that is closest to the base duration appears.
  7. Click “Apply.”
  8. The two duration to compare will show on the list.
    By clicking "<>" and "><," you can open and close the items to compare in the two duration view. This is useful when the list is horizontally long.

View performance data in graph

You can view your data in a graph on the lists of campaigns, ad groups, and ads. Up to two data are available.

Learn more about each column on Glossary - Display Ads.
  1. View the Display Ads' management tool.
  2. Campaigns list appears, and you can find a graph at the top.
    “Impressions” and “Clicks” appear as default.
    To switch columns, click “Impressions” and “Clicks,” then select one from the drop-down menu.
    To hide the graph, click a checkbox before “Impressions” or “Clicks.”
    To check the ad group or ad data, select one from the left navigation menu.

    • When you compare data, graphs for each duration appear.
      Solid line: Base duration
      Dotted line: Comparing duration
      When you mouseover the graph, you can view two sets of data for the specified duration.
    • A bar graph is available for targeting methods such as device and age targeting. Click the graph icon at the top right of the graph area and switch to a line graph.

Modify columns for performance data

You can add, remove, or sort columns. The available data varies depending on the list.

  1. View the Display Ads' management tool.
  2. Click “Columns” and select “Modify columns."
    To modify other lists, select one from the left navigation menu.
  3. In the "Modify columns for Campaign" page, metrics in the current settings appear on the right.
    To add columns, select columns from the left. To change the order, drag added columns as on the right section.
    To remove columns, click “x” next to the column name.
    To save selected columns, click "Save your column set."
  4. Click “Apply.”
    You can view the saved column set from the “Columns.”

Use segments

You can focus on the specific unit such as day, week, month, device, age group.
*Values related to impression share are available in time units.

  1. View the Display Ads' management tool.
  2. Click "Segment" and select a unit.

    • The sum of segmented values may not match the values that appear before you segment.
    • It may take some time to view a table when you have large data.
    • The list CSV file includes 1,000 or more secmented data cannot be downloaded by the "Download" buttton. 


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