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Site category targeting

Site category targeting is a targeting feature that delivers ads to sites that belong to specific categories (ad places).
If you don't specify any category, your ads are delivered to all available ad places. You can associate the site category targeting for ad groups.

Set up and edit site category targeting

You can set up the site category targeting when creating a new ad group, or modifying existing ad groups. You can change the settings later.

Tips

When you specify multiple site categories in one ad group, your ad will run to the site (ad placement) matching the categories you selected.


There are two ways to set up site category targeting. You can use either way as follows.

Set up by selecting the ad group using “Edit” on site category targeting list screen
Set up or edit from the Create ad group screen or Ad group settings screen

Set up by selecting the ad group using “Edit” on the site category targeting list screen

Steps
  1. From the side menu, click “Site category.”
  2. Click “Edit.”
  3. Click the existing campaigns and ad groups that you want to set the targeting.
    Tips
    Campaigns and ad groups created in the "Display ads" tab of the campaign management tool don't appear on the list. To modify targeting settings for the ad groups, turn off "New platform" at the top right.
  4. Select "All users" or "Specify site categories."
  5. When you select "Specify site categories," select the target site category name.
    Tips
    • If you click “V” on the right of the category name, the subcategories are displayed.
    • To search by site category name, input the words in the search space and click the magnifier button.
  6. Click “Set.”

Set up or edit from the ad group creation screen or the ad group setting screen

Steps
  1. Click "Targeting" on the "Create Ad Group" screen or on the "Edit ad group settings" screen>Select "All users" or "Specify site categories" on "Site category." 
  2. Enter a check for the target site category.

    Tips
    • If you click “V” on the right of the category name, the subcategories are displayed.
    • To search by audience category name, input the words in the search space and click the magnifier button.
  3. Click “Create” or “Save.”
Note
  • When you specify the site category, your ads will run to the sites (ad places) that belong to the categories you selected.
  • The number of impressions may decrease by narrowing down the ad delivery targets.
  • Yahoo! JAPAN doesn't guarantee the accuracy of the targeting. It may vary depending on the user's settings and other factors.

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