Search keyword targeting
Search keyword targeting is a function for targeting ad distribution to users who searched using specific keywords. Search keyword targeting can be set up by selecting keywords from a previously created list (Search Keyword List).
Create Search Keyword List
Set up search keyword targeting
Setting search keyword targeting
Check the performance values of search keyword targetingCreate Search Keyword List
To use search keyword targeting, a list (Search Keyword List) of the users to whom you want to deliver ads based on their search keywords must be prepared in advance.
Learn more about how to create a Search keyword list at “Create Search Keyword List (Display Ads (Auction))” on the following pages.
Creating a Search Keyword ListSet search keyword targeting
Search keyword targeting is set when a new Ad Group is created or for an Ad Group that has been already created. Setting details can be edited later.
To create a new Ad Group under a campaign that has already been created, select “Ad Group” on the side menu (setting items) and click “Create Ad Group.” Learn more about Ad Group creation on the following page.
Create ad groups
- Tips
With the Display Ads management tool, you can create new ad groups and new ads, in addition to new campaigns, at the same time.
When starting with new campaign creation, select “Campaign” from the side menu (setting items), and click “Create Campaign.”
Learn more about new campaign creation on the following page.
Create campaigns
Setting up search keyword targeting
There are two ways to set up search keyword targeting.
Set by selecting an Ad Group on the “Edit Search Keywords” screen
Set from the ad group creation screen or the ad group setting screen
Check the performance values of search keyword targeting
You can check the performance (impressions, clicks, conversions, etc.) of search keyword targeting set for the ad group. There are two ways to check.
Check from campaign list of Campaign Management Tool
You can check the performance data from the search targeting list view. Learn more on Check performance data.
Check from reports
You can check the data by setting "Search keyword name" and "Search keyword list ID" from "Setting items :Basic" of "Basic item" when creating a performance report.
*To check each performance data by search keyword, specify "Search keyword" from "Segment."
Learn more on Create performance report and template.
- Note
- When one internet user matches multiple lists for each targeting, impressions and other performance values will only be added to the list with the highest bid adjustment rate. When the maximum bid adjustment rate is set for multiple lists, the actual value will be added to each list. Therefore the performance data and the report totals by search keyword list, target list, and placement list may not match other performance data and reports.