Conversion setting information can be changed later. Either Administrator or User has the access to change settings (registration update access).
Mechanism of User/Roles
Change conversion setting information
Steps
	
Click the tool icon in the upper right corner of Display Ads management tool.
	
Click “Conversion tracking” in the “Common library” column on the displayed menu.
	
On the “Conversion Tracking” screen, click the name of conversion tracking.
Tips
When you edit the list name only, click the pencil icon to edit. You can mouse-over your pointer on the list name to find the pencil icon.
	
On the “Edit Conversion Settings” screen, edit the required items and click “Edit” button.
Each conversion type has different items that can be changed.
	
Type “Web”
- Conversion Name
- Purpose
- Counting Period
- Counting Period (video view) 
　* Displayed for accounts where an ad displaying video can be created.
- Counting Type
- Conversion Column
- Value per conversion

See “First Setting of Conversion Tracking for Website” for a description of input at each item.

Note
When “Value per conv.” is changed and saved, the conversion tracking tag is changed. Click “Display Tag” in “Conversion Tracking Tag”, copy the new tag that is displayed, and replace the conversion tracking tag on the site.
	
Type “App”
- Conversion Name
- Counting Period
- Counting Period (video view) 
 * Displayed for accounts where an ad displaying video can be created.
- Counting Type
- Conversion Column
See “First Setting for Tracking App Install (Conversion)” for a description of input at each item.

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